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A PERSONALIZED, PRESCRIPTIVE APPROACH TO HAIR CARE

We know for many consumers it’s not easy to determine which products are the right ones for you hair’s texture and needs or which will deliver the results you want. Is a two-step protein treatment right for you? Are you using the proper shampoo and conditioner? What products work best if you have braids? To take the guesswork out of choosing the right products, ApHogee came up with a personalized approach to getting hair care called Ask the Expert. All you have to do is answer four simple questions and you will receive a customized hair care regimen that addresses all your needs.

Let’s say your wavy or curly hair is pretty healthy but it’s definitely double-processed and you use hot tools almost every day. After taking all of these factors into consideration, our experts will offer the following recommendation: ApHogee Curlific! Textured Hair Wash to gently cleanse delicate strands, Curlific! Moisture Rich Leave-In to remove snarls and tangles after shampooing while providing heat protection during blow-drying, and Curlific! Texture Treatment, which restores elasticity to textured hair when used weekly.

You’ll find Ask the Expert on main menu bar, and it’s super easy to use. Just answer these four questions:

1.Hair Condition Is your hair mostly healthy and easy to maintain? Is it dry and dull? Is it brittle with some breakage? Or are you experiencing heavy breakage and splits?

2.Natural Hair Type Is your hair medium-thick and straight? Is it fine and limp, or wavy, curly and coily?

3.Special Effects Do you have virgin hair? Is your hair relaxed or straightened? Do you have single-process color or is your hair double-processed or bleached? Do you wear braids?

4.Heat Use Do you use heat to dry and style your hair or do you let it air-dry?

After we review your answers, you’ll see our recommendations. Our experts are also available to answer any other questions you might have. Just provide your name and email address and tell us what you want to know, and someone will get right back to you. Knowing which products are right for your hair type and texture has never been easier because at ApHogee we take hair care personally.