August is National Hair Loss Awareness Month, and the issue will be front and center at salons and spas all over the country. According to the American Hair Loss Association, hair loss isn’t just an issue that affects men. It’s estimated that 40 percent of women also experience some type of hair loss by the age of 50.

Black women are particularly susceptible to female pattern hair loss, partly because of genetics but also because of chemical processes and excessive heat from thermal styling tools that can damage hair. Over time, tight braids, weaves, cornrows and dreadlocks that tug at the hair follicles can also lead to irreversible hair loss without proper care. The condition is called traction alopecia, and it’s becoming a real problem for African-American women.

Fortunately, there are products on the market that address the problem. ApHogee has a complete line of products designed to stop breakage, repair damage and strengthen hair. Keratin & Green Tea Restructurizer  is the ultimate one-step strengthening treatment, combining the strengthening properties of protein with the antioxidant benefits of green tea. The heat from thermal styling tools or even your own body’s natural heat helps active ingredients bond with the hair shaft, reducing breakage and adding body to limp, lifeless hair. It’s the perfect at-home treatment for permed or relaxed hair, while the alcohol-free formula protects hair color.


Stress, certain medications, hormonal changes, chronic illness and a diet deficient in zinc, iron and biotin can also cause hair loss, and that’s where Nutritional Supplement for Healthy Hair comes in. Fortified with 100 percent of the minimum daily requirement of vitamins E, B1, B2, B6, B12, as well as other minerals and extracts that have been shown to be necessary for healthy hair growth, just one pill a day can strengthen stressed locks.

Pro Vitamin Leave-in Conditioner  is infused with Panthenol Pro-Vitamin B5 that penetrates the cortex to strengthen each strand and increase suppleness and flexibility. Essential for use with thermal styling tools, it seals the cuticle to detangle and enhance color and highlights.

Nothing stops breakage and repairs damaged hair like ApHogee. For us, it’s all about the appropriate ratios and types of proteins and amino acids, emollients and humectants that restore hair even when it’s been exposed to very demanding styling and processing regimens.