A PERSONALIZED, PRESCRIPTIVE APPROACH TO HAIR CARE

We know for many consumers it’s not easy to determine which products are the right ones for you hair’s texture and needs or which will deliver the results you want. Is a two-step protein treatment right for you? Are you using the proper shampoo and conditioner? What products work best if you have braids? To take the guesswork out of choosing the right products, ApHogee came up with a personalized approach to getting hair care called Ask the Expert. All you have to do is answer four simple questions and you will receive a customized hair care regimen that addresses all your needs.

Let’s say your wavy or curly hair is pretty healthy but it’s definitely double-processed and you use hot tools almost every day. After taking all of these factors into consideration, our experts will offer the following recommendation: ApHogee Curlific! Textured Hair Wash to gently cleanse delicate strands, Curlific! Moisture Rich Leave-In to remove snarls and tangles after shampooing while providing heat protection during blow-drying, and Curlific! Texture Treatment, which restores elasticity to textured hair when used weekly.

You’ll find Ask the Expert on main menu bar, and it’s super easy to use. Just answer these four questions:

1.Hair Condition Is your hair mostly healthy and easy to maintain? Is it dry and dull? Is it brittle with some breakage? Or are you experiencing heavy breakage and splits?

2.Natural Hair Type Is your hair medium-thick and straight? Is it fine and limp, or wavy, curly and coily?

3.Special Effects Do you have virgin hair? Is your hair relaxed or straightened? Do you have single-process color or is your hair double-processed or bleached? Do you wear braids?

4.Heat Use Do you use heat to dry and style your hair or do you let it air-dry?

After we review your answers, you’ll see our recommendations. Our experts are also available to answer any other questions you might have. Just provide your name and email address and tell us what you want to know, and someone will get right back to you. Knowing which products are right for your hair type and texture has never been easier because at ApHogee we take hair care personally.

Tips & Tricks for our Two-Step Protein Treatment

Having trouble and need help using our Two-Step Protein Treatment? ApHogee is here to the rescue!!! Find out how to use the Two-Step Protein Treatment like an expert. 

1. WASH YOUR HAIR

In order for the protein treatment to properly bond to your hair, it is important your hair is clean. We suggest using our Shampoo for Damaged Hair. Once you rinse out the shampoo, towel dry your hair.

TIP: TRANSFER NEEEDED TREATMENT TO A NARROW TIP APPLICATOR BOTTLE FOR EASIER APPLICATION.

2. APPLY TREATMENT

To make life easier, split your hair up into sections. Start off with one section, apply Two-Step Protein Treatment and comb hair with a wide tooth comb. (TIP FOR CURLIES: After combing through your hair, ‘scrunch’ your hair as if you were applying mousse. It will help the treatment dry in the shape of your curl pattern.)

3. LET TREATMENT HARDEN & BOND

Use a hand dryer with low-medium heat and high air flow. Hand dryer is a last resort Hooded or hard hat dryer is best, as an alternative, you may use a hand held dryer. DO NOT use a plastic cap or touch your hair while it is drying. Depending on hair length, thickness etc. it will take about 20-45 minutes for the protein treatment to fully bond to your hair. You will know the protein treatment is complete when your hair feels like uncooked ramen.

4. RINSE YOUR HAIR

Let warm water run through your hair and gently rinse. Make sure all of the protein treatment is rinsed out. Then re-rise!

5.APPLY BALANCING MOISTURIZER (MUST DO)

Leave on for 2 minutes & then rinse.

YOU ARE DONE!

For seriously damaged hair, use once every 4-6 weeks, depending on your shampoo frequency. As your hair grows following the damaging event, you may find you can switch to a convenient, one-step, such as our Keratin Reconstructor and maintain your hair’s condition.

If you continue the regimen that caused the damage ( bleaching, relaxing, perming, high heat use)  you may find it best to continue regular use of the Two-Step Treatment.

Need something simpler and don’t have a dryer? As an alternative, try our easy to use Hair Strengthening Kit and you’ll be done in 15 minutes.

A NEW way to add shine!

Have you heard about the new addition to the Curlific family? If you haven’t tried it yet, it better be in your cart!

Curlific! Hydrating Curl Serum works quickly and effectively to deliver a luxurious shine, lasting hydration and light control with just the right amount of hold. This is a must-have in any curly-girl’s hair styling regimen!

This finishing serum is ideal for fine to coarse hair and wavy-coily hair types.  It is infused with effective ingredients including Quinoa Amino Acids. Made with no sulfates, parabens, or phthalates.

HOW TO APPLY

REMEMBER, a little goes a long way! Do not over apply, start with a nickel size amount for fine hair and quarter size for thicker hair.

It is best to apply the serum when hair is damp and before any other styling products.  Start at the ends of your hair and work your way up. 

Use a diffuser or air-dry hair – the results are gorgeously-conditioned curls that stay in place with no frizz and shine that will last all day.  Now who wouldn’t love that?

Spring has our hair sprung! Meet the ladies behind our March live takeover!

In celebration of Women’s History Month we have a surprise in store for our fans!

On Sunday, March 25th (5PM PST/8PM EST) ApHogee will be hosting a live takeover in collaboration with not only one but two beautiful naturalistas: Dominique (@thebeautydiary_365) and Theresa (@arteresalynn)! These two talented and creative women will be joining forces to showcase their favorite hairstyles using the Curlific! line. There will also be a short Q&A where you can meet and chat with the ladies at the end as well as a chance to win a special prize curated with their favorite ApHogee products! So if you haven’t already follow us, turn on notifications, grab your favorite drink and join us!

Meet Arteresa! She’s a chic personal stylist, style blogger and curly girl in LA. As a personal stylist, she loves to help women discover their individuality “whether they’re going through a life transition or simply want something new.” She channels her passion for fashion to help women develop their style and confidence.

“My ultimate goal is to help women build confidence through style.  Because when you look good you feel good.”

Check out her Instagram and her blog here  ???????????? http://www.arteresalynn.com/

Get to know Dominique! She’s a up and coming beauty blogger in sunny Santa Barbara who channels inspiration through beauty, hair and lifestyle tips on her blog and Youtube channel @thebeautydiary_365 . She aspires to use her platform to help women feel beautiful with their natural self and show the power and beauty of women of color.

 Together we can help women feel beautiful with their natural beauty. Together we can change the perception that natural is “ugly or too nappy”. I am beautiful, you are beautiful, she is beautiful, WE are beautiful!

 

 

Don’t forget to save the date and share with fellow friends. See you all soon!

ApHogee Spotlight: ApHogee Protein Treatment Review + Demo

For many women, the quest for beautiful hair comes at a price. Whether by coloring, bleaching, chemical straightening or everyday styling it is important to keep your hair reinforced with the best treatments and conditioners to reinforce damaged hair against breakage. Ebony from Ebony’s Curly TV reviews some of her favorite ApHogee products including our new Keratin & Green Tea Shampoo, Hair Strengthening Kit and the Pro-Vitamin Leave-In Conditioner.

(Can you see the difference at 6:28? We do!)

Follow Ebony’s Hair Repair Series here.

 

ApHogee spotlight: How To & Best Protein Treatment for Naturals!

How To & Best Protein Treatment for Naturals! + Transformation Pics | ApHogee

From lifeless to healthy! Check out this video of  Daye La Soul’s hair transformation and the best protein treatments for naturals. (Stay tuned for the surprise hair tutorial at the end!)

Products featured:

 Keratin 2 Minute Reconstructor

 

Curlific Texture Treatment