Instagram/ @thetennillelife

Taking care of your graying hair should not be seen as a chore, but rather an opportunity to enhance their beauty! Once color begins to fade, your hair care routine should focus more on strengthening your strands while increasing moisturization. By enriching gray hair with nutrients, it will give it a healthy glow while preventing future breakage. The keratin amino acids and green tea antioxidants of ApHogee’s Keratin & Green Tea Shampoo  are perfect for maintaining the healthy condition of gray hair. It soothes the scalp while enlivening hair with Green Tea Extract and ApHogee’s exclusive PropHytamine Complex- making grays healthier than ever before.

As your hair grays, the oil glands in your scalp slow production which leads to drier feeling hair which is harder to control. For this reason, it is imperative to incorporate moisturization into your routine to bring back hydration and shine to your locks. ApHogee’s Shea-Pro Leave-In Moisturizer , a rich, luxurious cream, leave even the driest of hair feeling soft, smooth, manageable and protected all day long. While the shea butter within the product restores suppleness and softness, the amino acids, sunflower and marutia oils repair and seal the cuticle for long lasting moisturization.   

If your grays are particularly thirsty or you use heat to style, we recommend using ApHogee’s ProVitamin Leave-In Conditioner  as an additional step. This deep penetrating, leave-in conditioner not only provides optimal moisture but replenishes, restores and strengthens hair for year-round healthy gray tresses. Bonus! This leave-in conditioner will also help hair become smooth and increase its manageability. Once hair lose its pigment, it tends to be a bit more difficult to style because  it’s texture changes.

While embracing your grays maybe a process, it is also one that can be quite rewarding when done right! By using the proper methods to strengthen and moisturize your stands through ApHogee products, you’ll have nothing to fear.


We know for many consumers it’s not easy to determine which products are the right ones for you hair’s texture and needs or which will deliver the results you want. Is a two-step protein treatment right for you? Are you using the proper shampoo and conditioner? What products work best if you have braids? To take the guesswork out of choosing the right products, ApHogee came up with a personalized approach to getting hair care called Ask the Expert. All you have to do is answer four simple questions and you will receive a customized hair care regimen that addresses all your needs.

Let’s say your wavy or curly hair is pretty healthy but it’s definitely double-processed and you use hot tools almost every day. After taking all of these factors into consideration, our experts will offer the following recommendation: ApHogee Curlific! Textured Hair Wash to gently cleanse delicate strands, Curlific! Moisture Rich Leave-In to remove snarls and tangles after shampooing while providing heat protection during blow-drying, and Curlific! Texture Treatment, which restores elasticity to textured hair when used weekly.

You’ll find Ask the Expert on main menu bar, and it’s super easy to use. Just answer these four questions:

1.Hair Condition Is your hair mostly healthy and easy to maintain? Is it dry and dull? Is it brittle with some breakage? Or are you experiencing heavy breakage and splits?

2.Natural Hair Type Is your hair medium-thick and straight? Is it fine and limp, or wavy, curly and coily?

3.Special Effects Do you have virgin hair? Is your hair relaxed or straightened? Do you have single-process color or is your hair double-processed or bleached? Do you wear braids?

4.Heat Use Do you use heat to dry and style your hair or do you let it air-dry?

After we review your answers, you’ll see our recommendations. Our experts are also available to answer any other questions you might have. Just provide your name and email address and tell us what you want to know, and someone will get right back to you. Knowing which products are right for your hair type and texture has never been easier because at ApHogee we take hair care personally.


It’s Friday and the weekend is here! Whether you are going on a date, out with the girls, or sipping on mimosas at brunch we’ve got you covered on some great hairstyles.  Candace Witherspoon is a social media influencer (@curlsbycandace) and owner of Candace Witherspoon Hair in New York City. We asked the curly hair specialist to walk us through three hairstyles that make the most of natural texture and are sure to impress anyone wherever you go.

Instagram/ @chrissygotthecoils
  • The Perfect Twist-Out A surefire way to dress up short hair is to create little two-strand twists all over the head and then release the twists at the last minute to create gorgeous, zigzag curls. Start by shampooing the hair with ApHogee Deep Moisture Shampoo with extracts of evening primrose to maintain proper moisture balance and add life to dry, lifeless hair. The next step is to eliminate any knots or tangles. ApHogee Balancing Moisturizer with silk amino acids not only detangles your mane but also improves manageability. Dry the hair before proceeding. If the twists are too damp, the curl won’t take. Now, create two-strand twists all over the head by taking a small section of hair and separating it into two strands, stretching the hair out and twisting over and under until you reach the ends. Spritz a little ApHogee Gloss Therapy Polisher Spray onto the twists before unraveling them to keep frizz at bay. Want extra volume? Use your pick at the roots to create a nice, beautiful shape that’s soft and sexy.
  • Big Hair Romantic sexy curls are a great look for hair that’s chin- or shoulder-length. Start by shampooing with ApHogee Keratin & Green Tea Shampoo formulated with strengthening keratin amino acids and green tea antioxidants to maintain the health of delicate strands. Rinse and apply ApHogee Pro Vitamin Leave-in Conditioner, which is designed to strengthen hair and increase fullness. Next, work ApHogee Curlific! Curl Definer into damp hair and use a diffuser to add volume to those natural curls. Just let the natural curl do its thing as the hair dries. PRO TIP: To keep fragile locks in optimum condition, apply a deep conditioner like ApHogee Curlific! Texture Treatment Conditioner at least once a week. A must for color-treated curls, it restores elasticity and eliminates hair loss due to breakage.
  • Pin Curl Set On really long hair, a pin curl set creates voluminous, cascading waves he’ll want to run his fingers through. Shampoo (ApHogee Shampoo for Damaged Hair is a must for permed, color-treated or damaged hair) and apply ApHogee Pro Vitamin Leave-in Conditioner to increase fullness. The idea is to create as much volume as possible. Blow-dry the hair until it’s 100% dry before setting the hair in small pin curls. By the time you do your makeup and get dressed, the set will be good to go. After removing the pin curls, use your fingers to place the curls where you want them and use a bit of shine spray like ApHogee Gloss Therapy Polisher Spray to provide non-greasy, flexible hold.

Tips & Tricks for our Two-Step Protein Treatment

Having trouble and need help using our Two-Step Protein Treatment? ApHogee is here to the rescue!!! Find out how to use the Two-Step Protein Treatment like an expert. 


In order for the protein treatment to properly bond to your hair, it is important your hair is clean. We suggest using our Shampoo for Damaged Hair. Once you rinse out the shampoo, towel dry your hair.



To make life easier, brush through your hair to get all the tangles out and split your hair up into sections. Start off with one section, apply Two-Step Protein Treatment and comb hair with a wide tooth comb. (TIP FOR CURLIES: After combing through your hair, ‘scrunch’ your hair as if you were applying mousse. It will help the treatment dry in the shape of your curl pattern.)


Use a hand dryer with low-medium heat and high air flow. Hand dryer is a last resort Hooded or hard hat dryer is best, as an alternative, you may use a hand held dryer. DO NOT use a plastic cap or touch your hair while it is drying. Depending on hair length, thickness etc. it will take about 20-45 minutes for the protein treatment to fully bond to your hair. You will know the protein treatment is complete when your hair feels like uncooked ramen.


Let warm water run through your hair and gently rinse. Make sure all of the protein treatment is rinsed out. Then re-rise!


Leave on for 2 minutes & then rinse.


For seriously damaged hair, use once every 4-6 weeks, depending on your shampoo frequency. As your hair grows following the damaging event, you may find you can switch to a convenient, one-step, such as our Keratin Reconstructor and maintain your hair’s condition.

If you continue the regimen that caused the damage ( bleaching, relaxing, perming, high heat use)  you may find it best to continue regular use of the Two-Step Treatment.

Need something simpler and don’t have a dryer? As an alternative, try our easy to use Hair Strengthening Kit and you’ll be done in 15 minutes.

A NEW way to add shine!

Have you heard about the new addition to the Curlific family? If you haven’t tried it yet, it better be in your cart!

Curlific! Hydrating Curl Serum works quickly and effectively to deliver a luxurious shine, lasting hydration and light control with just the right amount of hold. This is a must-have in any curly-girl’s hair styling regimen!

This finishing serum is ideal for fine to coarse hair and wavy-coily hair types.  It is infused with effective ingredients including Quinoa Amino Acids. Made with no sulfates, parabens, or phthalates.


REMEMBER, a little goes a long way! Do not over apply, start with a nickel size amount for fine hair and quarter size for thicker hair.

It is best to apply the serum when hair is damp and before any other styling products.  Start at the ends of your hair and work your way up. 

Use a diffuser or air-dry hair – the results are gorgeously-conditioned curls that stay in place with no frizz and shine that will last all day.  Now who wouldn’t love that?

WINNER! 2019 NaturallyCurly Best Hair Treatment!

ANOTHER ONE! The NaturallyCurly community has spoken and has honored ApHogee with another NaturallyCurly Award. The ApHogee Two-Step Protein Treatment has won the Community Choice 2019 NaturallyCurly Award for ‘Best Hair Treatment’ for coily hair.

ApHogee’s Two-Step Protein Treatment is a specialty treatment developed to stop hair breakage on severely damaged hair. It is the most concentrated protein product available. It works with heat, bonding protein into the damaged sections of the hair shaft and should be used once every 4-6 weeks.

The Two-Step Protein Treatment has many benefits which including:

  1. Reducing color fading by 30%- When used prior to a color service, it will form a protein matrix within the hair shaft which better retains color, reducing the color fading or shade shifting that normally occurs on porous hair with shampooing.
  2. Protecting against hair damage- Use the Two-Step Protein Treatment 24-48 hours before chemical services to strengthen hair and reduce damage on delicate hair types.
  3. Stopping hair breakage and restoring hair healththis specially formulated treatment stops breakage and will revitalize the hair. Damage can come from excessive heat, over processing hair and multiple chemical services.  After using the Two-Step Protein Treatment, the client will see immediate results!

When using this product, in order to get the best results, it is very important to follow the directions and use the Balancing Moisturizer as the second step of the process.

Thank you everyone who voted!



Top 3 ApHogee Conditioners for Softer, Stronger and Bigger Hair

Lather, rinse, … NOW it’s time to condition. Ever ask yourself “how exactly does this magical stuff make my hair so silky and soft?”  

The science behind how hair conditioner works lies on the cuticles of your hair strands. Think of your hair strands as giant interwoven threads of keratin protein chains, the cortex, surrounded by a shielding skin, the outer, cuticle layer.

This cuticle is naturally flat and lubricated by natural oils from the scalp. Each time we shampoo, we remove some of those oils. Hair color, straightening or styling with heat also roughens up the cuticle layer. When we “lift” the cuticle layer, we may damage the protein chains and also allow the hair to give up it’s precious moisture too easily. When the hair’s protein doesn’t have enough water, it gets rough, hard and brittle. Conditioner acts as a lubricant by putting these good oils back in hair, making it feel smooth, strong, and soft.

While using a hair conditioner is important in keeping your mane tangle-free it’s also important to know which conditioner is better suited for your hair type. A good conditioner will benefit your hair depending on 3 main factors depending on their ingredient mix:

  1. Moisture Retention
  2. Surface Smoothing
  3. Minor Repair and building body

ApHogee specializes in 3 different conditioners that are specifically designed for hydrating and restoring the natural state of all hair types.

For stronger hair (light to moderate breakage and dryness)

ApHogee Keratin 2 Minute Reconstructor- (Illustration by Xaviera Altena)

ApHogee Keratin 2 Minute Reconstructor- (Illustration by Xaviera Altena)

Chances are if you use heat styling products any other chemical processes on your hair (ie. heat styling tools, bleach, hair coloring) – your hair will definitely benefit from this one-step miracle. The 2 Minute Keratin Reconstructor is formulated with restorative proteins and a balanced blend of moisturizers and emollients to help repair cuticle damage.  Use as a weekly, deep conditioner after shampooing to strengthen damaged hair while adding significant moisture for softness and elasticity. You’ll see a big difference after one use. (Comes in Packettes, 8 oz and 16 oz.)

For softer hair – (smoothing, detangling and suppleness)

ApHogee ProVitamin Leave-In Conditioner

ApHogee ProVitamin Leave-In Conditioner – illustration by Xaviera Altena

Are you suffering from dry hair that snaps when stretched? Your hair may be lacking in vitamins. The ProVitamin Leave-In Conditioner is a deep penetrating, leave-in conditioner that enriches hair using ApHogee’s exclusive Pro-Phytamine complex, which smoothes the cuticle surface to detangle and increases manageability. It also contains Pathenol (or Pro-Vitamin B5) which acts as a humectant – by attracting moisture and increasing elasticity. The ProVitamin Leave-In Conditioner helps all hair types, support styles better and also protects against thermal damage.  In addition, its balanced pH formula seals the cuticle to detangle and enhance color and highlights. (Available in 8 oz, 16 oz.)

For extra body, strengthening and heat protection

ApHogee Keratin & Green Tea Restructurizer Spray (Illustration by Xaviera Altena)

ApHogee Keratin & Green Tea Restructurizer Spray (Illustration by Xaviera Altena)

We all love a good leave-in conditioner – The Keratin & Green Tea Restructurizer is definitely a fan favorite for it’s unique combination of strengthening properties of keratin protein with added antioxidant benefits of green tea. This popular leave-in conditioner is great for keeping those pesky split-ends and frizzy hair at bay while locking in moisture and color. It can also be doubled as a heat-protectant prior to styling while adding body to lifeless, limp hair. The best part? You spray it on wet or dry hair and let it work it’s magic! (8 oz.)

You can get mix and match and get these conditioners in-stores or at Sally Beauty stores at great 2 for $12 deal only for this month of August! Share and spread the word to your friends – trust us your hair will thank you.

ApHogee 2 for $12 Sale! – Only at Sally Beauty Shop Now


*The beautiful artwork was crafted by the talented mind of Xaviera Altena – visit her page and give her some love

AskApHogee: What is Keratin? Why should I use it in my hair?

Another hair trend? Is it worth it?  We say yes!

So called “Keratin treatments” are all the rage in hair salons. They use a reducing agent to rearrange the hair’s curl pattern and “Keratin” has nothing to do with that process. Keratin does not straighten your hair, but can be outstanding in helping to repair it!

What is Keratin?

Keratin is a natural fibrous protein found in healthy hairs. In order to penetrate and repair hair, Keratin protein must be broken down into shorter pieces called polypeptides. Our hair and nails are composed of Keratin, so this protein is most like that of the hair we want to repair.

So why is Keratin good for my hair?

Porous hair is prone to frizziness and breakage. When Keratin is applied to porous hair, the polypeptides fills in the gaps and rebuilds the structure of the hair. Damaged hair repaired in this way is better able to withstand the rigors of heat styling and chemical processing. This treatment helps eliminate damage, resulting in healthier, more elastic and stronger hair!

Which ApHogee products contain Keratin?

The Keratin & Green Tea Shampoo, Keratin 2 Minute Reconstructor and Keratin & Green Tea Restructurizer deliver great results, utilizing the benefits of Keratin!

What is the difference between the Keratin 2 Minute Reconstructor and the Two-Step Protein Treatment?

ApHogee’s Keratin 2-Minute Reconstructor is a powerful, one step treatment that should be used for home use, between salon visits. It is recommended on tinted, bleached or relaxed hair. ApHogee Keratin 2 Minute Reconstructor helps repair damage caused by chlorine and hard water. This concentrated blend of keratin amino acids, botanical oils, and vitamins does wonders to restore strength and softness to hair that requires a deep, penetrating treatment. The Keratin 2 Minute Reconstructor can be used on a weekly basis and can be used prior to a relaxer. Simply use it after washing your hair in the shower and leave in for at least two minutes.  If you think your hair needs a more intensive treatment, you can let it stay in your hair longer and use a plastic cap or warm towel to get a little deeper penetration.

The ApHogee Two-Step Protein Treatment is a specialty treatment formulated with magnesium and modified proteins which fuse into the hair with the application of heat. The result is that breakage is drastically reduced. This process is recommended for hair that is too weak or fine to take a perm or relaxer, is over-bleached, will not hold color, breaks when combed or brushed, and is mushy when wet and brittle after drying. It should be used once every four to six weeks. In conjunction with a relaxer, there should be 24 hours and at least one shampooing before using the Two-Step Protein Treatment. When using the Two-Step Protein Treatment, in order to get the results, it is very important to follow the directions including using the Balancing Moisturizer as the second step of the process.

Lastly, if you use the Two-Step Protein Treatment once every four to six weeks, you can use the Keratin 2 Minute Reconstructor on a weekly basis as part of your hair maintenance.

Learn more about the ApHogee Keratin 2 Minute Reconstructor. Shop here.

Learn more about the ApHogee 2 Step Protein Treatment. Shop here. Don’t forget the Balancing Moisturizer



ApHogee Spotlight: ApHogee Protein Treatment Review + Demo

For many women, the quest for beautiful hair comes at a price. Whether by coloring, bleaching, chemical straightening or everyday styling it is important to keep your hair reinforced with the best treatments and conditioners to reinforce damaged hair against breakage. Ebony from Ebony’s Curly TV reviews some of her favorite ApHogee products including our new Keratin & Green Tea Shampoo, Hair Strengthening Kit and the Pro-Vitamin Leave-In Conditioner.

(Can you see the difference at 6:28? We do!)

Follow Ebony’s Hair Repair Series here.