We know for many consumers it’s not easy to determine which products are the right ones for you hair’s texture and needs or which will deliver the results you want. Is a two-step protein treatment right for you? Are you using the proper shampoo and conditioner? What products work best if you have braids? To take the guesswork out of choosing the right products, ApHogee came up with a personalized approach to getting hair care called Ask the Expert. All you have to do is answer four simple questions and you will receive a customized hair care regimen that addresses all your needs.

Let’s say your wavy or curly hair is pretty healthy but it’s definitely double-processed and you use hot tools almost every day. After taking all of these factors into consideration, our experts will offer the following recommendation: ApHogee Curlific! Textured Hair Wash to gently cleanse delicate strands, Curlific! Moisture Rich Leave-In to remove snarls and tangles after shampooing while providing heat protection during blow-drying, and Curlific! Texture Treatment, which restores elasticity to textured hair when used weekly.

You’ll find Ask the Expert on main menu bar, and it’s super easy to use. Just answer these four questions:

1.Hair Condition Is your hair mostly healthy and easy to maintain? Is it dry and dull? Is it brittle with some breakage? Or are you experiencing heavy breakage and splits?

2.Natural Hair Type Is your hair medium-thick and straight? Is it fine and limp, or wavy, curly and coily?

3.Special Effects Do you have virgin hair? Is your hair relaxed or straightened? Do you have single-process color or is your hair double-processed or bleached? Do you wear braids?

4.Heat Use Do you use heat to dry and style your hair or do you let it air-dry?

After we review your answers, you’ll see our recommendations. Our experts are also available to answer any other questions you might have. Just provide your name and email address and tell us what you want to know, and someone will get right back to you. Knowing which products are right for your hair type and texture has never been easier because at ApHogee we take hair care personally.

Tips & Tricks for our Two-Step Protein Treatment

Having trouble and need help using our Two-Step Protein Treatment? ApHogee is here to the rescue!!! Find out how to use the Two-Step Protein Treatment like an expert. 


In order for the protein treatment to properly bond to your hair, it is important your hair is clean. We suggest using our Shampoo for Damaged Hair. Once you rinse out the shampoo, towel dry your hair.



To make life easier, brush through your hair to get all the tangles out and split your hair up into sections. Start off with one section, apply Two-Step Protein Treatment and comb hair with a wide tooth comb. (TIP FOR CURLIES: After combing through your hair, ‘scrunch’ your hair as if you were applying mousse. It will help the treatment dry in the shape of your curl pattern.)


Use a hand dryer with low-medium heat and high air flow. Hand dryer is a last resort Hooded or hard hat dryer is best, as an alternative, you may use a hand held dryer. DO NOT use a plastic cap or touch your hair while it is drying. Depending on hair length, thickness etc. it will take about 20-45 minutes for the protein treatment to fully bond to your hair. You will know the protein treatment is complete when your hair feels like uncooked ramen.


Let warm water run through your hair and gently rinse. Make sure all of the protein treatment is rinsed out. Then re-rise!


Leave on for 2 minutes & then rinse.


For seriously damaged hair, use once every 4-6 weeks, depending on your shampoo frequency. As your hair grows following the damaging event, you may find you can switch to a convenient, one-step, such as our Keratin Reconstructor and maintain your hair’s condition.

If you continue the regimen that caused the damage ( bleaching, relaxing, perming, high heat use)  you may find it best to continue regular use of the Two-Step Treatment.

Need something simpler and don’t have a dryer? As an alternative, try our easy to use Hair Strengthening Kit and you’ll be done in 15 minutes.

How To Achieve Healthy Bleached Hair

Achieving healthy bleached hair can be a challenge but it is not impossible. Here are steps to get great looking bleached hair:

Instragram: @myhairgirl_

Before your appointment:

1. DM or text your stylist to let her know what she’s working with and how light you would like to go. If you want to go from jet black hair to platinum blonde that is NOT going to happen in one appointment. You and your stylist can talk about a plan to reach your hair goals and looking like Khaleesi in no time!

2. Do a protein treatment a day or two BEFORE your hair appointment, this will help protect your hair from possible bleach damage and retain your new hair color. Try the at home Hair Strengthening Kit, it only takes 15-20 minutes to do.  (REMEMBER: you should be doing this before every color, bleach, or relaxing appointment.)

After your appointment:

3. MOISTURE, MOISTURE, MOISTURE! Bleach tends   to strip hair from its natural oils, so it’s important to do deep conditioning treatments once a week to keep hair soft and hydrated. The Keratin 2 Minute Reconstructor should be your go to! For intensive results, leave on for 30 minutes with a cap and warm towel on your head. Make sure to always rinse out product.

4. For everyday hydration, use the Pro-Vitamin Leave-In Conditioner. This also works as an excellent heat protectant. If you have thick/coarse hair, try the Shea-Pro Leave-In Moisturizer.

4 Tips to take care of your new Fall Color!

It’s that time of year again, FALL! And the time to change your hair color again, going back to the dark side? Lighter? Or adding a pop of color?

Fall Hair 2019

Here are 4 tips to keep hair looking fabulous this Fall:



A day or two BEFORE your hair appointment, make sure to stop by your nearest Sally’s or local beauty supply store and pick up the ApHogee Two-Step Protein Treatment.  The protein treatment will help retain 30% of your fresh hair color, even after 10 washes on porous hair. If you are bleaching your hair, it will help prevent any breakage or damage to your hair.


Hair color tends to fade the more you wash your hair, try washing your hair every other day. Using a color safe shampoo will help preserve your hair color longer (Keratin & Green Tea Shampoo).


Chemical process like bleach tend to strip natural oils from your hair causing frizz & dryness. Due to the fall weather even worse! Using deep conditioners will help bring moisture back to the hair keeping it manageable and soft. Try our Keratin 2 Minute Reconstructor, bring softness and moisture back to your hair in one easy step.


For everyday moisture, the Pro-Vitamin Leave-In Conditioner will be the quick fix to keep your hair refreshed. For an extra boost of shine, just a quick spritz of the Gloss Therapy Polisher Spray before heading out the door will make your hair color pop, even on the gloomiest day. Don’t let dull hair be your worst enemy!