We know for many consumers it’s not easy to determine which products are the right ones for you hair’s texture and needs or which will deliver the results you want. Is a two-step protein treatment right for you? Are you using the proper shampoo and conditioner? What products work best if you have braids? To take the guesswork out of choosing the right products, ApHogee came up with a personalized approach to getting hair care called Ask the Expert. All you have to do is answer four simple questions and you will receive a customized hair care regimen that addresses all your needs.

Let’s say your wavy or curly hair is pretty healthy but it’s definitely double-processed and you use hot tools almost every day. After taking all of these factors into consideration, our experts will offer the following recommendation: ApHogee Curlific! Textured Hair Wash to gently cleanse delicate strands, Curlific! Moisture Rich Leave-In to remove snarls and tangles after shampooing while providing heat protection during blow-drying, and Curlific! Texture Treatment, which restores elasticity to textured hair when used weekly.

You’ll find Ask the Expert on main menu bar, and it’s super easy to use. Just answer these four questions:

1.Hair Condition Is your hair mostly healthy and easy to maintain? Is it dry and dull? Is it brittle with some breakage? Or are you experiencing heavy breakage and splits?

2.Natural Hair Type Is your hair medium-thick and straight? Is it fine and limp, or wavy, curly and coily?

3.Special Effects Do you have virgin hair? Is your hair relaxed or straightened? Do you have single-process color or is your hair double-processed or bleached? Do you wear braids?

4.Heat Use Do you use heat to dry and style your hair or do you let it air-dry?

After we review your answers, you’ll see our recommendations. Our experts are also available to answer any other questions you might have. Just provide your name and email address and tell us what you want to know, and someone will get right back to you. Knowing which products are right for your hair type and texture has never been easier because at ApHogee we take hair care personally.


It’s Friday and the weekend is here! Whether you are going on a date, out with the girls, or sipping on mimosas at brunch we’ve got you covered on some great hairstyles.  Candace Witherspoon is a social media influencer (@curlsbycandace) and owner of Candace Witherspoon Hair in New York City. We asked the curly hair specialist to walk us through three hairstyles that make the most of natural texture and are sure to impress anyone wherever you go.

Instagram/ @chrissygotthecoils
  • The Perfect Twist-Out A surefire way to dress up short hair is to create little two-strand twists all over the head and then release the twists at the last minute to create gorgeous, zigzag curls. Start by shampooing the hair with ApHogee Deep Moisture Shampoo with extracts of evening primrose to maintain proper moisture balance and add life to dry, lifeless hair. The next step is to eliminate any knots or tangles. ApHogee Balancing Moisturizer with silk amino acids not only detangles your mane but also improves manageability. Dry the hair before proceeding. If the twists are too damp, the curl won’t take. Now, create two-strand twists all over the head by taking a small section of hair and separating it into two strands, stretching the hair out and twisting over and under until you reach the ends. Spritz a little ApHogee Gloss Therapy Polisher Spray onto the twists before unraveling them to keep frizz at bay. Want extra volume? Use your pick at the roots to create a nice, beautiful shape that’s soft and sexy.
  • Big Hair Romantic sexy curls are a great look for hair that’s chin- or shoulder-length. Start by shampooing with ApHogee Keratin & Green Tea Shampoo formulated with strengthening keratin amino acids and green tea antioxidants to maintain the health of delicate strands. Rinse and apply ApHogee Pro Vitamin Leave-in Conditioner, which is designed to strengthen hair and increase fullness. Next, work ApHogee Curlific! Curl Definer into damp hair and use a diffuser to add volume to those natural curls. Just let the natural curl do its thing as the hair dries. PRO TIP: To keep fragile locks in optimum condition, apply a deep conditioner like ApHogee Curlific! Texture Treatment Conditioner at least once a week. A must for color-treated curls, it restores elasticity and eliminates hair loss due to breakage.
  • Pin Curl Set On really long hair, a pin curl set creates voluminous, cascading waves he’ll want to run his fingers through. Shampoo (ApHogee Shampoo for Damaged Hair is a must for permed, color-treated or damaged hair) and apply ApHogee Pro Vitamin Leave-in Conditioner to increase fullness. The idea is to create as much volume as possible. Blow-dry the hair until it’s 100% dry before setting the hair in small pin curls. By the time you do your makeup and get dressed, the set will be good to go. After removing the pin curls, use your fingers to place the curls where you want them and use a bit of shine spray like ApHogee Gloss Therapy Polisher Spray to provide non-greasy, flexible hold.

Tips & Tricks for our Two-Step Protein Treatment

Having trouble and need help using our Two-Step Protein Treatment? ApHogee is here to the rescue!!! Find out how to use the Two-Step Protein Treatment like an expert. 


In order for the protein treatment to properly bond to your hair, it is important your hair is clean. We suggest using our Shampoo for Damaged Hair. Once you rinse out the shampoo, towel dry your hair.



To make life easier, brush through your hair to get all the tangles out and split your hair up into sections. Start off with one section, apply Two-Step Protein Treatment and comb hair with a wide tooth comb. (TIP FOR CURLIES: After combing through your hair, ‘scrunch’ your hair as if you were applying mousse. It will help the treatment dry in the shape of your curl pattern.)


Use a hand dryer with low-medium heat and high air flow. Hand dryer is a last resort Hooded or hard hat dryer is best, as an alternative, you may use a hand held dryer. DO NOT use a plastic cap or touch your hair while it is drying. Depending on hair length, thickness etc. it will take about 20-45 minutes for the protein treatment to fully bond to your hair. You will know the protein treatment is complete when your hair feels like uncooked ramen.


Let warm water run through your hair and gently rinse. Make sure all of the protein treatment is rinsed out. Then re-rise!


Leave on for 2 minutes & then rinse.


For seriously damaged hair, use once every 4-6 weeks, depending on your shampoo frequency. As your hair grows following the damaging event, you may find you can switch to a convenient, one-step, such as our Keratin Reconstructor and maintain your hair’s condition.

If you continue the regimen that caused the damage ( bleaching, relaxing, perming, high heat use)  you may find it best to continue regular use of the Two-Step Treatment.

Need something simpler and don’t have a dryer? As an alternative, try our easy to use Hair Strengthening Kit and you’ll be done in 15 minutes.

How To Achieve Healthy Bleached Hair

Achieving healthy bleached hair can be a challenge but it is not impossible. Here are steps to get great looking bleached hair:

Instragram: @myhairgirl_

Before your appointment:

1. DM or text your stylist to let her know what she’s working with and how light you would like to go. If you want to go from jet black hair to platinum blonde that is NOT going to happen in one appointment. You and your stylist can talk about a plan to reach your hair goals and looking like Khaleesi in no time!

2. Do a protein treatment a day or two BEFORE your hair appointment, this will help protect your hair from possible bleach damage and retain your new hair color. Try the at home Hair Strengthening Kit, it only takes 15-20 minutes to do.  (REMEMBER: you should be doing this before every color, bleach, or relaxing appointment.)

After your appointment:

3. MOISTURE, MOISTURE, MOISTURE! Bleach tends   to strip hair from its natural oils, so it’s important to do deep conditioning treatments once a week to keep hair soft and hydrated. The Keratin 2 Minute Reconstructor should be your go to! For intensive results, leave on for 30 minutes with a cap and warm towel on your head. Make sure to always rinse out product.

4. For everyday hydration, use the Pro-Vitamin Leave-In Conditioner. This also works as an excellent heat protectant. If you have thick/coarse hair, try the Shea-Pro Leave-In Moisturizer.

A NEW way to add shine!

Have you heard about the new addition to the Curlific family? If you haven’t tried it yet, it better be in your cart!

Curlific! Hydrating Curl Serum works quickly and effectively to deliver a luxurious shine, lasting hydration and light control with just the right amount of hold. This is a must-have in any curly-girl’s hair styling regimen!

This finishing serum is ideal for fine to coarse hair and wavy-coily hair types.  It is infused with effective ingredients including Quinoa Amino Acids. Made with no sulfates, parabens, or phthalates.


REMEMBER, a little goes a long way! Do not over apply, start with a nickel size amount for fine hair and quarter size for thicker hair.

It is best to apply the serum when hair is damp and before any other styling products.  Start at the ends of your hair and work your way up. 

Use a diffuser or air-dry hair – the results are gorgeously-conditioned curls that stay in place with no frizz and shine that will last all day.  Now who wouldn’t love that?

4 Tips to take care of your new Fall Color!

It’s that time of year again, FALL! And the time to change your hair color again, going back to the dark side? Lighter? Or adding a pop of color?

Fall Hair 2019

Here are 4 tips to keep hair looking fabulous this Fall:



A day or two BEFORE your hair appointment, make sure to stop by your nearest Sally’s or local beauty supply store and pick up the ApHogee Two-Step Protein Treatment.  The protein treatment will help retain 30% of your fresh hair color, even after 10 washes on porous hair. If you are bleaching your hair, it will help prevent any breakage or damage to your hair.


Hair color tends to fade the more you wash your hair, try washing your hair every other day. Using a color safe shampoo will help preserve your hair color longer (Keratin & Green Tea Shampoo).


Chemical process like bleach tend to strip natural oils from your hair causing frizz & dryness. Due to the fall weather even worse! Using deep conditioners will help bring moisture back to the hair keeping it manageable and soft. Try our Keratin 2 Minute Reconstructor, bring softness and moisture back to your hair in one easy step.


For everyday moisture, the Pro-Vitamin Leave-In Conditioner will be the quick fix to keep your hair refreshed. For an extra boost of shine, just a quick spritz of the Gloss Therapy Polisher Spray before heading out the door will make your hair color pop, even on the gloomiest day. Don’t let dull hair be your worst enemy!

We won! ApHogee is a 2018 NaturallyCurly Awards Winner

The curl leaders at NaturallyCurly have voted and the results are in! ApHogee is honored to receive a 2018 NaturallyCurly Editor’s Choice Award for “Best Hair Treatment for Type 2 Wavies” for our Two Step Protein Treatment!

The Two Step Protein Treatment is an excellent solution for repairing damaged hair. It is designed to work effectively on all hair types – including natural hair, dry, bleached and chemically-processed hair.

We are thankful to the supporters of our brand who helped to make this happen as we continue to innovate. Thank you!