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Spring has our hair sprung! Meet the ladies behind our March live takeover!

In celebration of Women’s History Month we have a surprise in store for our fans!

On Sunday, March 25th (5PM PST/8PM EST) ApHogee will be hosting a live takeover in collaboration with not only one but two beautiful naturalistas: Dominique (@thebeautydiary_365) and Theresa (@arteresalynn)! These two talented and creative women will be joining forces to showcase their favorite hairstyles using the Curlific! line. There will also be a short Q&A where you can meet and chat with the ladies at the end as well as a chance to win a special prize curated with their favorite ApHogee products! So if you haven’t already follow us, turn on notifications, grab your favorite drink and join us!

Meet Arteresa! She’s a chic personal stylist, style blogger and curly girl in LA. As a personal stylist, she loves to help women discover their individuality “whether they’re going through a life transition or simply want something new.” She channels her passion for fashion to help women develop their style and confidence.

“My ultimate goal is to help women build confidence through style.  Because when you look good you feel good.”

Check out her Instagram and her blog here  ????????????

Get to know Dominique! She’s a up and coming beauty blogger in sunny Santa Barbara who channels inspiration through beauty, hair and lifestyle tips on her blog and Youtube channel @thebeautydiary_365 . She aspires to use her platform to help women feel beautiful with their natural self and show the power and beauty of women of color.

 Together we can help women feel beautiful with their natural beauty. Together we can change the perception that natural is “ugly or too nappy”. I am beautiful, you are beautiful, she is beautiful, WE are beautiful!



Don’t forget to save the date and share with fellow friends. See you all soon!

New Year, New Hair! 8 Resolutions for Healthier Hair in 2018

With 2017 over and done it’s the perfect time to make some hair care resolutions. Healthier hair is not going to happen overnight, you have to commit to some healthy habits first.


1. Skip some washes

ApHogee Keratin & Green Tea ShampooDid you know washing your hair less frequently can benefit your hair? Over-shampooing can strip the hair of natural oils that help to retain moisture and dry out the scalp (sometimes even causing dandruff.) For color-treated or processed hair, washing your hair too often can leave it dry and brittle leaving it prone to damage.  When you do wash your hair, opt for a gentle shampoo like the Keratin & Green Tea Shampoo which cleanses the hair thoroughly without stripping it of its natural protective oils.

2. Invest in a silk pillowcase 

Silk is one of the strongest and durable materials that draws less moisture and causes less friction than cotton. It’s excellent for coarse and curly hair (and even your skin!) Try swapping out your old cotton pillowcase for one made out of silk for reducing hair frizz and maximizing on moisture retention.

3. Embrace your natural hair texture

The dry weather combined with heat from styling tools such as flat irons and curlers can lead to frizz and breakage. If you can try to air dry your hair naturally and avoid using heat as much as possible.

4. Damage control

ApHogee leave in conditioner

When you do you use heat on your hair, make sure that you’re using a good heat protectant beforehand to save your hair from further damage. Luckily ApHogee offers 3 leave-in conditioners which are all heat protectants. Apply the Keratin & Green Tea Restructurizer before ironing or curling hair – the leave-in activates with heat and helps to strengthen the hair with keratin while repairing split ends. The Pro-Vitamin Leave-In conditioner and the Curlific! Moisture-Rich Leave in is excellent for smoothing out and detangling textured hair. Never curl or straighten your hair without using a heat protectant first!

5. Schedule regular trims

Yes, we all know that cutting your hair beautiful long tresses can be an emotional experience but in the long run your hair will benefit from them! Not only only will it look better but it’ll prevent breakage and keep hair looking long and healthy.  Schedule a visit to the salon at least every 6-8 weeks to ensure minimal split ends and breakage.

6. Take your vitamins

ApHogee Nutritional Supplements for Healthy Hair

Healthy hair starts with a healthy body. In addition to having a healthier diet, taking supplements such as iron, biotin and vitamins can help replenish those nutritional deficiencies that may be lacking in your diet. When we lack essential nutrients, hair growth may slow and thinning can occur. Eat a diet rich in healthy hair foods and take a complete vitamin such as the Nutritional Supplements for Healthy Hair which contains 12 vitamins, minerals and 8 additional extracts for healthier hair, nails and skin.

7. Moisturize and don’t skip your protein treatments

Do your hair some good and give your locks a nourishing Two Step Protein Treatment every 4-6 weeks. This is especially important for hair that’s been dehydrated from heat styling and chemical coloring. Remember that it is important to maintain that protein-moisture balance (especially during the drier winter months) so follow up with a good deep conditioner such as the 2 Minute Keratin Reconstructor or the Curlific Texture Treatment weekly. If your hair is slightly damaged, you can opt for the Hair Strengthening Kit which is a lighter protein treatment you can use every 2 weeks.

8. Change up your look!

It’s the year to be bolder than ever! If you’ve been dying to try a new hair color or a chop don’t be too scared to act on it and truly make it happen! You’ll be braver this year and you will do what you feel is right. You go girl!

Make this year extra amazing by following these simple tips for making your mane sparkle and shine all year long.

What are some of your beauty resolutions for 2018?

4 Protein Treatments you should add into your Hair Care Regimen

Are you suffering from breakage and damaged hair from color or heat? You may need a protein treatment. Amp up your hair routine for maximum hair health and growth by early spring! In addition to moisturizing, maintaining the strength of your hair with a monthly protein treatment is crucial. Color-treated hair is especially susceptible for damage and breakage. Using a protein treatment, along with frequent deep conditioning and sealing will help your hair stay shiny and strong. Here are few tips on which protein treatments to add to your routine:

1. Treat your hair to a Two-Step Protein Treatment every 4-6 weeks to repair damage. Use also prior to color application for 30% less color fading after 10 washes.

If you dye or bleach your hair or use heat tools like straighteners, curling wands, or blow dryers regularly, we recommend a strong protein treatment such as the Two-Step Protein Treatment. This specialty treatment is a salon service product that can be used at home to improve the condition of damaged hair instantly.

Two-Step Protein Treatment process is an excellent pre-treatment to coloring the hair.  When used prior to coloring, it will remove any porosity from the hair which allows the color molecules better adhere to the hair which results in less color fading.  Studies have proven that when the Two-Step Protein Treatment process is used before a color, the hair will fade less.  In fact studies have showed 30% less color fading after 10 washes.

For best results a hooded dryer is required. Since this treatment is for heavy duty repair one application will last 4-6 weeks.

2. If you experience breakage regularly, then you can benefit from a medium strength protein treatment such as the Hair Strengthening Kit.

If you are comfortable working with salon strength products and have a hooded dryer, we recommend the original ApHogee Two-Step Protein Treatment. If not, the two-step ApHogee Hair Strengthening Kit is ideal and easy to use. In both processes, the amino Acids/Protein portion is applied alone and first, then the humectants and emollients are added in the second step. This provide a much longer lasting benefit than any one-step product. It can be done from start to finish in about 15 minutes. You need to use the Hair Strengthening Kit continuously once every two to three weeks.


3. In between treatments, alternate weekly with with a moisturizing or a lighter hair repair treatment.

If you do not dye, heat style, or experience much breakage then you should just focus on using light protein treatments to balance out your moisture. The Keratin 2 Minute Reconstructor can be used weekly to add strength and moisture in one easy step. This is a strengthening conditioner infused with Keratin that can be used as a deep conditioner. The Curlific Texture Treatment is another option for natural hair that uses Quinoa protein to strengthen textured hair.

Ask ApHogee: Reddit Recap

ask aphogee reddit ama natural hair curly hair damaged hair faq

Last week we held our very first Reddit AMA to talk all things about HAIR! We had all sorts of questions come our way and we couldn’t be happier with how it went. If you missed it, don’t fret — we’ve compiled a few of the questions (in black) and answers (in purple) below. Got more questions for us? You can comment below or use the hashtag #AskApHogee on Instagram or Facebook and we will do our best to address all your questions!


How often should I be shampooing and conditioning my hair? I use a hair dryer 2-3 times a week if that matters. My hair tends to be very dry.

This is a question that we receive a lot. The purpose of shampooing the hair is to remove and styling or residue build up (sweat) from the hair. If you think you have a lot of build up, than I would recommend shampooing and conditioning approximately three times a week. If you don’t have the build up or your hair is damaged, then you can shampoo and conditioner less often like once a week. Given that your hair is on the dry side, I would also recommend a moisturizing leave in spray before hair drying such as the ApHogee Curlific Moisture Rich Leave In Spray.


Hi Aphogee! I have super curly and thick hair, but the strands are pretty fine. I’d love to try a curl product but wan’t to make sure that my hair doesn’t get frizzy. Which products do you think would work for me?

Hair Frizzes because the moisture balance is off. Co-incidentally, it’s the same reason that dry, styled, straight hair droops, in humidity. With naturally curly hair, even if chemically straightened, because of the flattened hair shaft, you not only need moisture, but a sealer than helps close the cuticle, repair minor damage and seal. Curlific! Moisture Rich Leave-In is what we recommend. It will work without weighing down your finer strands. The entire Curlific! Line has Quinoa Protein, moisturizers and sealing agents. It was formulated for your hair.


My hair is super dry because I dyed it light blonde. What products should I use to make it silky again? I have no clue about hair care besides shampoo and conditioner. My hair is naturally silky smooth, but changed when I dyed it.

When you dyed your hair, you lifted the cuticle to deposit the color. The cuticle now is a little more susceptible to damage. You should use a gentle shampoo, we make several, depending on the other needs of your and characteristics of you hair (i.e curly, fine, coarse, limp). You should also use a good leave-in conditioner prior to blow drying, or using styling implements. Do this even between shampoos, when styling. If your hair is curly, we recommend Curlific! Moisture Rich Leave-in. If it needs body and shows some breakage, Keratin & Green Tea Restructurizer.  Finally, if coarse and you want to smooth, Pro-Vitamin Leave-In. All three are mildly acidic and protect from heat.


I want to change my hair color, but I’m afraid of bleaching it. What are all the products I should use to ensure that my hair will stay (and look) healthy afterwards? 

Changing your color can be tricky, with any damage, especially going lighter. if you see breakage now, use one of our two step treatments first. If just dry, use the Keratin Reconstructor one-step product. In either case, use a good leave-in before styling afterwards. We make 3, depending on other needs of your hair.

What’s the difference between a hair mask/deep treatment and a daily conditioner?
What are the main ingredients and the differences between the jobs of conditioners designed for smoothing, or moisturizing, or volumizing, or repairing hair?

A hair mask / deep treatment in name should be more moisturizing or strengthening as compared to a daily conditioner. However, a lot of brands name a product a treatment when it is a glorified daily conditioner. This is why at ApHogee, I have started describing our Two-Step Protein Treatment and Hair Strengthening Kit as specialty two step treatments. They work by applying the protein first to repair the hair and then the second step is used to apply the moisture and raise the pH of the hair to optimal levels.

The main ingredients in conditioners can be broken down into three categories: proteins, humectants and emollients. Emollients are used to increase the slip of the hair by smoothing, lubricating and flattening the cuticle. Humectants are ingredients that are used to add and hold moisture to the hair. Proteins are used to add strength to the hair. Every conditioner has some combination of these ingredient categories to smooth (more emollients), to moisturize (more humectants) and to repair (more proteins).

I’m protein-sensitive, how often do you recommend I use your products?

You can use the Keratin 2 Minute Reconstructor on a weekly basis. The great thing about the Keratin 2 Minute Reconstructor is that it contains protein to strengthen the hair, but it also contains humectants and emollients to moisturize the hair. It is a great one step product to strengthen and moisturize the hair. In regards to the Balancing Moisturizer, this has to be used as the second step of the Two-Step Protein Treatment process. In addition, it can be used as a moisturizing conditioner to add deep moisture to the hair. It can be used as often as you condition your hair. Both of these products will leave the hair in the optimal and healthy pH level.


Ask ApHogee: Can Protein Treatments Cause Hair Breakage?

MYTH: “Too much protein can cause your hair to become brittle and break”.

The misconception about excessive protein MAY stem from the fact that if you use ONLY the protein stage in a 2 step and don’t moisturize, or, if you do not rinse the excess protein off the outside of the hair shaft thoroughly, the hair can feel rough and brittle.

One of the most common misconceptions we get from our consumers regarding our 2 Step Protein Treatment is that frequent usage of protein on the hair is bad and that it can lead to more breakage. The simple fact is that hydrolyzed proteins have been a commonly used ingredient in many hair products for decades and the notion of “protein sensitivity” is a myth. Because of this popular misconception, hair protein treatments have received a bad rap and it’s time to clear the confusion.

So what are the benefits of using protein treatments?

Protein treatments are actually conditioners containing higher levels of protein (5-6%) than the average.Your hair may benefit from a product with a lower amount (0.5 – 1%) of a particular protein or alternatively from a product that has a higher amount of that same protein but blended with humectants and emollients for added softness. Proteins are used on the hair for adding strength, shine, for hydration and to reduce breakage. When hair is damaged, protein helps temporarily repair damaged areas in hair by filling in gaps caused by heat or chemical damage on the cuticle. Protein treatments are one of the only proven ways to keep the hair hydrated by slowing the loss of water. Therefore incorporating a protein treatment every 4-6 weeks is a great way to temporarily rebuild and strengthen the hair shaft.

So why is it advised to use the 2 Step Protein Treatment every 4-6 weeks?
The ApHogee 2 Step Protein Treatment is an intensive treatment that should be used to stop hair breakage and strengthen moderate to severely damaged and weak hair. Why is it a “Two-Step” process? Because you MUST follow up with the Balancing Moisturizer or any other moisturizing deep conditioner to help soften the hair. It is CRUCIAL to maintain a moisture/protein balance in order to reap the benefits of applying a protein treatment.

The reason why we advise our consumers to apply the 2 Step Treatment every 4-6 weeks is because over application simply wastes the product. With a normal hair care regimen of styling and washing, and proper application, the treatment is still bonded into the hair over this time. Any product applied on top of it with just rinse off and not contribute to strengthening.

The misconception about protein may stem from the fact that if you use ONLY the protein stage in a 2 step and don’t moisturize, or, if you do not rinse the excess protein off the outside of the hair shaft thoroughly, the hair can feel rough and brittle.

HOWEVER it is also true that if very delicate or fine hair is agitated while the protein is in the dried stage, breakage is possible.

Great news! So what kind of moisturizers should I be using along with the protein treatment?
In intervals between Two Step Treatments, a one-step strengthening conditioner such as our 2 Minute Keratin Reconstructor can be used weekly, or leave-in such us as our Pro-Vitamin Leave-In or just a moisturizer should suffice. An exception might occur if a color service, straightening, perm or other chemical service was done and created more damage.

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Purchase our products online or at your local Sally Beauty Store.