Summer is here, and it’s time for pool parties, beach trips, and highlights, babylights or fun hair colors. As much as we all love this season, it can take a significant toll on your hair. Chlorine, saltwater, hair color, exposure to heat tools like blow dryers, flat irons and curling irons, and even over washing, can all affect the level of hair damage. Severly dry and damaged hair can appear frizzy, lifeless, dull and brittle, even after conditioning. Let’s not forget to mention that addition of visible split ends. If left untreated, your hair will only get worse over time. 

Fact: To help strengthen severely damaged hair, you need to start with a protein treatment. Your hair strands are made up of about 90% of protein, which helps give your hair shape and structure. When damaged, you may find your hair looking and feeling weaker, dry and lifeless.

ApHogee Hair Strengthening Kit is an easy-to-use, two-part system that is incredibly effective on all hair types and textures, even the most damaged hair.  

The first step is the ApHogee Strengthening Treatment, designed to influse needed proteins and amino acids to hair to repair and strengthen compromised strands. The second step is the ApHogee Protective Moisturizer that softens and conditions your hair, while restoring shine and elasticity.  

The wonderful news is that the ApHogee Hair Strengthening Kit works in minutes and lasts through multiple washes. Each kit contains about three applications. With the ApHogee Hair Strengthening Kit you can not only restore your hair but help stop future hair breakage for weeks, so you can get back in the salon for your favorite chemical service!

Beautiful hair doesn’t have to come with a sacrifice this summer. You can still enjoy the sun, pool and outdoor activities, and wear your favorite hair styles and hair color all while maintaining a healthy, reflective, beautiful head of hair. Say goodbye to damages hair with ApHogee Hair Strengthening Kit and feel confident again.


ApHogee hair care has been a go-to for renowned celebrity stylist Suzette Boozer for a very long time. Recently Boozer worked with Natasha Ward, a noted actress, vocalist and one of the most noted fitness model. Boozer shared, “Natasha’s hair journey has been incredible. In her profession, healthy and beautiful hair is key. So, for the summer, I did “little dusting” on her hair then created “wash-n-go” look that keeps her looking on-trend and fresh throughout the season. It’s perfect for very textured hair, which I adore.”

Suzette Boozer’s Wash-n-Go Step-by-Step:



  1. Natasha hair was previously straightened, so before I shampooed her hair, I will give “less than a trim.” It’s called “dusting” – just enough to maintain healthy hair and ends.
  2. Next, we cleansed the hair with Deep Moisture Shampoo. I recommend 2 complete rounds of massaging and lather hair and scalp.
  3. Completely rinse out shampoo and apply the Keratin 2 Minute Reconstructor . As the name implies, leave on hair for 2 minutes or more. It helps detangle and de-frizz hair strands for smooth finish.
  4. Rinse out the Reconstructor completely but leave hair still wet/drenched. Then apply and “scrunch” in Curlific! Hydrating Curl Serum throughout the hair.
  5. Next, add a generous amount of Curlific! Curl Definer to hair. I love to cocktail the serum and defining cream! Results are amazing.
  6. SQUEEZE and SCRUNCH hair with this product combination, making sure hair evenly saturated. Shake curls side to side, up and down and watch curls coil!

Here are a few drying techniques:

  • natural air dry (on the go)
  • hooded dryers (any temperature)
  • diffuser attachment for blow dryers (speed up the process)

“You will notice curls are shiny, healthy and extremely defined if untouched and completely dry. It’s simple and gorgeous.”


TIP: Before or after styling, just add a little Gloss Therapy Polish Spray for extra shine and definition.


“ENJOY…..soft, shiny, bouncy curls! TELL EM’ I TOLD YA!” added Suzette.


Mother’s Day is right around the corner, and it’s the perfect opportunity to honor and pamper our mom, grandmother, or special women in our lives. ApHogee Hair Care is dedicated to providing women with some special “me time” and healthy hair. What better way to express your love than by pampering some remarkable women in your life!

The Hair Strengthening Kit is an easy-to-use protein treatment that delivers immediate benefits. Not only does it help stop hair breakage for weeks, but it also prepares hair for any chemical service, like hair color or smoothing treatments. This two-part system strengthens with protein then softens with moisturizers and emollients. This means your favorite ladies will have gorgeous healthy hair for Mother’s Day and beyond! It’s effective on even the most damaged hair, works in minutes, and lasts through multiple shampoos!

To begin, apply a small amount of product to your palm and work throughout towel-dried hair. Cover with a plastic cap for best results. NO HAIRDRYER REQUIRED. Leave on for five minutes (ten minutes for thick or coarse hair). As the product dries and thickens, it will bond into areas of damage. Rinse the excess product thoroughly with warm water. Follow up with Step Two: Apply evenly to hair, allowing moisturizers, vitamins, and botanical extracts to penetrate. Leave on for one minute, then rinse thoroughly with warm, then cool water.

Another amazing options is Keratin & Green Tea Restructurizer ! With its strengthening properties of keratin protein and antioxidant benefits of green tea, this leave-in product reduces breakage and split ends while adding body to limp, lifeless hair. This product is especially recommended for at-home care of relaxed or permed hair and may be used between shampoos for touch-up styling. Keratin & Green Tea Restructurizer bonds into the hair shaft with natural body heat or by your styling tools. It also protects hair color!

Finish by styling with our Style & Wrap Mousse. Our style mousse will not only deliver amazing shine and control, but it also adds body! Used for heat styling, wrapping or setting hair. The non-sticky, no-flake formula provides extra long-lasting hold, while the pro-phytamine complex provides protection against heat damage and hair breakage, and it’s an alcohol-free formula!

Skip the traditional gifts in 2022. This Mother’s Day give the special women in your life a gift they will love!


Braids may be a leading factor in why you are experiencing breakage, but they can also be a protective hairstyle that keeps your hair neat and on-trend. As braiding can cause hair to break away from their roots if it is pulled back too tight, it can also cause splitting of the ends, hair weakness, and follicle damage. Fortunately, ApHogee Hair Care line has products to nourish and protect the hair when you choose to style with braids during this festival season!

There are many protective hairstyles, but what we recommend are box braids! Box braids are the safest braid because they are safe to get wet and can last up to 6 weeks with proper care! Add jewels and beads to the strands to personalize your look and create that Coachella vibe!

Hair breakage can be caused both during and after the braiding, which means that it is not being properly moisturized.  Shea Pro Leave-in Moisturizer  is a rich, luxurious cream that imparts healing moisture to leave even the driest hair soft, manageable, and protected all day long. It works to repair and restore coarse, dry, porous, frizzy, or brittle hair while helping hair grow longer with Shea Butter, Sunflower Seed Oil, Vegetable Protein, and Botanical oils. We recommend for the best results; section the hair, and with a generous amount, rub the leave-in moisturizer from root to end. Once it’s completed throughout the head, the braiding process can begin.

Once the festival is over and it is time to remove your braids, proper care should still be followed as the tugging and pulling can result in MAJOR breakage during this process. To begin safely removing the braids, you will wet the braid while rubbing Balancing Moisturizer  into each braid. This Balancing Moisturizer is a rich conditioner filled with ApHogee’s exclusive Pro-Phytamine complex, including

collagen amino acids, emollients, vitamins, and herbal extracts.

Once detangled, you must remove the dirt and oil in the hair, and Keratin & Green Tea Shampoo can help! The Keratin & Green Tea Shampoo is formulated with keratin amino acids and green tea antioxidants to maintain a healthy condition of fine, dull, or color-treated hair. The scalp and hair will be fragile, but our sulfate-free formula will thoroughly and gently cleanse them. The Green Tea Extract and our exclusive PropHytamine Complex leave hair feeling strong, healthy, and manageable. Safe for daily use.


At the top of the trend list, 3D curls are taking over and it’s looking like they’re going to be huge this year! The 3D curl trend is a new way of styling your curls. This trend takes natural curls to the next level by enhancing the multidimensional attractiveness of your curls. The idea is to load your hair with a gel or mousse that will create added thickness and let it create a “cast” on your hair that you can massage out once your hair has dried. It leaves the curls extra springy and adds more dimension. 3D curls take your natural styles to the next level of bounce and volume.

You need your hair to be moisturized for 3D curls, so using ApHogee Deep Moisture Shampoo is a perfect choice to wash your hair with. This shampoo is enriched with ingredients to retain moisture, improve manageability, and add shine. If you want your style to last longer and be filled with elasticity, this product is where to start! Your hair will be left with restored vibrancy and body.  

The 3D curls also need to be big and springy. A gel or mousse should be used to scrunch the hair and define the curls. ApHogee Style & Wrap Mousse can achieve long lasting shine and hold for your curls. The mousse is easy to apply, non-sticky, and has a no flake formula.  The Style & Wrap Mousse provides protection against heat and breakage. After massaging this product into your hair, let it sit so it can really work into your hair and once the hair dries you can massage the curls with your hands without brushing through them. 

The last step to attaining this on-trend look is to finish it off with a serum or spray that will not only lock in the look and all the needed moisture, but leave your hair looking extra shiny. Curlific! Hydrating Curl Serum is ApHogee’s finishing fluid that provides shine, hydration, and control. Using this product will allow you to achieve all day shine and controlled frizz. After you apply the serum, use a diffuser on a low speed to really lock everything in.


It’s the beginning of 2022 and all the newest hair trends are already in full effect. Silky, shiny and smoother hair is what the current buzz is about as everyone is trying to achieve a super straight look dubbed “glass hair” or “liquid hair” over natural, more volumous styles. Kim Kardashian, Jourdan Dunne or Olivia Culpo are all devotees of this look right now. To achieve this sleeker look, more heat from hot tools or smoothing treatments are needed.

Before applying heat or a relaxer/smoothing service to damaged hair use ApHogee’s Two-Step Treatment/ Balancing Moisturizer Duo Packette as it will help stop breakage and help repair any preexisting damage. This process helps strengthen the hair with protein in step one, and then seals in moisture, which is essential for the strength and elasticity of healthy hair, in step two.

If the hair does not need a pre-treatment, we recommend Aphogee’s Deep Moisture Shampoo prior to straightening as a great way to help retain moisture, protein and smoothing agents to improve shine and softness that last all day long.

Once the hair is ready to take on a smoother style and before the use of heat, apply ApHogee’s ProVitamin Leave-In Conditioner as it smoothes hair and increases manageability. This leave-in product also helps and enhances all hair types, even colored hair, and protects it against thermal damage.

Finish your straighter styles with ApHogee’s Gloss Therapy Polisher Spray. This adds mega shine to hair while it works to smooth hair and mend split ends, while also shielding hair against UV damage. This is your go-to product to get rid of unwanted frizz that can come along with smoother styles, especially in warmer climates!.


Deciding which shampoo is right for you can be overwhelming. Walk into any retail store and you’ll see entire aisles devoted to the category. With no shortage of products available, how do you determine which shampoo is best for you? ApHogee Hair Care is here to help you decide which shampoo is best for your specific hair type!

Let’s start with the basics. Every shampoo contains a cleansing agent that rids the scalp of oil, dirt, sebum buildup and odor. The lather lifts away impurities from the scalp as the water washes them away. So if all shampoos are designed to clean the hair, why do we need formulas that help reverse damage, combat dryness or add volume and shine?

The answer is simple: just like no man (nor woman) is created equal, neither is shampoo. Hair type, texture and condition should all be taken into consideration when choosing the proper formulation. Keep reading for some more clarification.


1. Volume & Shine

Keratin & Green Tea Shampoo

If your hair is generally healthy, but you’d love a little more volume and shine, try ApHogee Keratin and Green Tea Shampoo. Formulated with strengthening keratin amino acids and green tea antioxidants to maintain the health of fine hair types, this sulfate-free, color-safe formulation works wonders, adding body and control. It has a pH of 5.0-5.5, ensuring that cuticles remain closed, preventing moisture loss, taming frizz and reducing static.

2. Frizz & Humidity

If your hair tangles easily, frizzes in humidity and shows signs of minor breakage, try ApHogee Deep Moisture Shampoo . Rich in emollients and humectants, this is an ideal shampoo for dry hair. Smoothing agents help improve manageability, shine and softness while a light protein boost helps increase volume and manageability. Hairstyles last longer when hair is properly moisturized, and if you wear extensions, this is a perfect pick. The perfectly balanced pH level of 5.0-5.5 helps prevent moisture loss.

Deep Moisture Shampoo

3. Damage

Shampoo for Damaged Hair

If your hair is chemically treated and has noticeable breakage, high porosity, split ends, rough cuticles and issues retaining color, try ApHogee Shampoo for Damaged Hair. The rich, luxurious formulation contains a mild cleansing agent that is packed with conditioning ingredients to help restore sheen and pliability to hair damaged by chemicals and heat. Fortified with four key proteins to help maintain the damaged areas of weakened hair, chelators help remove harmful toxins. The pH level on this shampoo is slightly higher at 5.5-6.5, making this shampoo strong enough to adequately remove excess dirt and oil without further damaging the hair.


When determining how to best correct hair damage, there are many questions that tend to come up. These questions reflect some confusion regarding which remedy is most effective for different hair problems or different hair types/textures.

The first step towards healthier hair is to identify the type of damage you are dealing with (for example, surface level at the cuticle, dryness from lack of water retention, or breakage). Knowing that will help guide your choice of the best products to use.

ApHogee Hair Care walks us through the best products for different  hair repair needs and why…

The hair shaft, whose outer layer is called the cuticle, consists largely of keratin protein. The cuticle is responsible for the hair’s smoothness, shine and can effect the appearance of your hair color. The cortex is in the middle of the hair shaft and is the thickest hair layer, responsible for determining the strength and elasticity of the hair.

Cleansing, heat styling, chemical processes like hair color, and the environment (SUV rays) can damage the cuticle layer, which may then lead to cortex damage and hair breakage.

So we know why/how hair gets damanged. Now what do we use?

It’s simple: Oils lubricate and shine; Moisturizers elastisize and condition hair strands and Protein helps repair structural damage.

Keeping the cuticle layer smooth and intact is the goal and the key to protecting hair from further damage. Here are some tips on how to do just that!

  1. Reduce The Effect of Cuticle Damage – use oils or products with a bit of silicone to reduce pulling friction when styling. These also temporarily smooth a roughened cuticle, which makes it reflect light and transmit color better. ApHogee’s Gloss Therapy Polisher Spray is a perfect styling aid oil that will help mend split ends while proving brilliant shine to all hair types.
  1. Add Moisturizers to Attract and Retain Water Molecules – The right moisturizer is important because for hair to be at its most elastic and strongest, it should contain 5-6% water by weight. Hair with less than that loses elasticity and suppleness, and will react when exposed to outside humidity. Recommended for use before styling is ApHogee’s ProVitamin Leave-in Conditioner as it seals the cuticle to detangle, smoothe and protect hair color.
  1. Serious Breakage Problems – Our longest lasting treatment is ApHogee’s Two-Step Protein Treatment, where the protein alone is applied to the hair first, for maximum bonding. Then the softness and shine from the moisturizers and oils from ApHogee’s Balancing Moisturizer  are added in a second step. It’s a little more work, but with this type of treatment results may last up to six weeks, as opposed to only a few shampoos.

One repair regemin is in place we then need to maintain healthy hair.  Oil and moisture-rich products and those with some protein can be added in to your regimen daily, while intensive protein treatment is usually required less frequently, on a 4-6 week basis.

So define the damage, seek the solution and maintain your healthy results! It’s that simple!


Growing long, healthy hair may seem like an impossible feat at times, as there are multiple reasons why hair may seem as if it is ‘not growing’. In reality, what you are experiencing can be excessive hair breakage or thinning hair from factors such as poor diet, lack of sleep, hormonal changes or stress. Your current hair care regimen may also be a culprit and needs adjusting. Whatever the cause, nothing stops breakage and repairs damage like ApHogee Hair Care! ApHogee has a line full of products made entirely in the US. The brand’s mission is to support healthy hair hair growth from the inside out and outside in.

Following any one of these suggestions from ApHogee will help get hair on track:

  1. Thinning Hair/Hair Loss- You may notice an excess amount of hair falling out or shedding. This is very common for women and men, as hormone levels and other factors can contribute to thinning hair at any age. Nutritional Supplement for Healthy Hair contains 18 vitamins and minerals essential for healthy hair growth plus 5 botanical extracts shown to stimulate scalp and foster new hair production. This supplement includes key vitamins, such as Vitamin E, B1, B2, B6 and B12 that may be lacking due to today’s lifestyles and diets.
  2. Follow A Longer Hair Regimen- Hair may not appear to be growing, but in reality it is breaking once it reaches a certain length. ApHogee recommends using this 3-step process to grow longer and healthier hair:

Step 1: Use a targeted shampoo like the Shampoo for Damaged Hair as it provides extra protein for damaged or compromised strands.

Step 2: After shampooing, use a treatment with both high protein and high emollient content such as Keratin Two-Minute Reconstructor .

Step 3: Apply an anti-breakage leave-in treatment (especially for those who use hot tools). Keratin and Green Tea Restructurizer is perfect as it helps reduce breakage and adds body back to hair. For those with curls, Curlific! Moisture Rich Leave-in is ideal, as it provides heat protection and locks moisture into the hair.

  1. Adjust Styling Regimen – Take a break from processing hair or other chemical treatments, especially highlights and perms, that can cause hair breakage. Also, reducing the level of heat on all hot tools and using heat protectant spray is also something to adopt as the less heat damage to your hair, the less breakage the hair will experience. Another adjustment to consider would be to eliminate tight ponytails, rubber bands, tight braids, etc. from your style routine. The tension from the bands can cause needless breakage and excess hair to fall out. Try using a silk or cloth scrunchie instead!
  2. See Your Stylist Lastly, it is always important to remember that going to your stylist for regular trim every 6-8 weeks is key for hair growth. Keeping your ends trim and neat will lessen damage and breakage to your hair and help your hair to grow faster and thicker.


As summer vacations wrap up and the colder weather approaches, you may be wondering why your hair looks like it could use some extra TLC. There is no denying that hair takes a beating over the summer as it is exposed to damage from chlorine, UV-rays, sun and an abundance of harsh salts from the ocean. As we transition into Fall, ApHogee Hair Care has just the products to mend and repair hair back to it’s original, healthy state!

Starting off with excellent, everyday products is an ideal way to begin the hair repair journey.

ApHogee’s Shampoo for Damaged Hair is a rich and luxurious shampoo that is ideal for damage-prone hair that will not harm, but enhance, any previously applied color, perm or relaxer service. This shampoo gently cleanses hair while proteins, emollients and vitamins in the formula will restore shine and flexibility to hair instantly.

Follow with ApHogee’s Balancing Moisturizer to condition processed, dry hair. This moisturizer features an ApHogee’s exclusive Pro-Phytamine Complex full of amino acids, vitamins and herbal extracts to improve manageability and softness.

ApHogee’s Hair Strenghtening Kit helps stop hair breakage and restores even the most damaged hair. This two-part system works in minutes and lasts through multiple shampoos by strengthening the hair folicles with proteins and then softening them with moisturizers. We recommend this treatment every 4-6 weeks!

After hair is repaired, manageable and healthy, it’s time to work on bringing that texture back! ApHogee’s Curlific! Texture Treatment is a conditioner that contains Quinoa protein to strengthen hair and prevent future damage. Using this product made specifically for naturally curly girls weekly will keep curls looking as beautiful as ever! This treatment is a must for color treated curls as it contains a heafty amount moisturizers.