A PERSONALIZED, PRESCRIPTIVE APPROACH TO HAIR CARE

We know for many consumers it’s not easy to determine which products are the right ones for you hair’s texture and needs or which will deliver the results you want. Is a two-step protein treatment right for you? Are you using the proper shampoo and conditioner? What products work best if you have braids? To take the guesswork out of choosing the right products, ApHogee came up with a personalized approach to getting hair care called Ask the Expert. All you have to do is answer four simple questions and you will receive a customized hair care regimen that addresses all your needs.

Let’s say your wavy or curly hair is pretty healthy but it’s definitely double-processed and you use hot tools almost every day. After taking all of these factors into consideration, our experts will offer the following recommendation: ApHogee Curlific! Textured Hair Wash to gently cleanse delicate strands, Curlific! Moisture Rich Leave-In to remove snarls and tangles after shampooing while providing heat protection during blow-drying, and Curlific! Texture Treatment, which restores elasticity to textured hair when used weekly.

You’ll find Ask the Expert on main menu bar, and it’s super easy to use. Just answer these four questions:

1.Hair Condition Is your hair mostly healthy and easy to maintain? Is it dry and dull? Is it brittle with some breakage? Or are you experiencing heavy breakage and splits?

2.Natural Hair Type Is your hair medium-thick and straight? Is it fine and limp, or wavy, curly and coily?

3.Special Effects Do you have virgin hair? Is your hair relaxed or straightened? Do you have single-process color or is your hair double-processed or bleached? Do you wear braids?

4.Heat Use Do you use heat to dry and style your hair or do you let it air-dry?

After we review your answers, you’ll see our recommendations. Our experts are also available to answer any other questions you might have. Just provide your name and email address and tell us what you want to know, and someone will get right back to you. Knowing which products are right for your hair type and texture has never been easier because at ApHogee we take hair care personally.

A NEW way to add shine!

Have you heard about the new addition to the Curlific family? If you haven’t tried it yet, it better be in your cart!

Curlific! Hydrating Curl Serum works quickly and effectively to deliver a luxurious shine, lasting hydration and light control with just the right amount of hold. This is a must-have in any curly-girl’s hair styling regimen!

This finishing serum is ideal for fine to coarse hair and wavy-coily hair types.  It is infused with effective ingredients including Quinoa Amino Acids. Made with no sulfates, parabens, or phthalates.

HOW TO APPLY

REMEMBER, a little goes a long way! Do not over apply, start with a nickel size amount for fine hair and quarter size for thicker hair.

It is best to apply the serum when hair is damp and before any other styling products.  Start at the ends of your hair and work your way up. 

Use a diffuser or air-dry hair – the results are gorgeously-conditioned curls that stay in place with no frizz and shine that will last all day.  Now who wouldn’t love that?

Top 3 ApHogee Conditioners for Softer, Stronger and Bigger Hair

Lather, rinse, … NOW it’s time to condition. Ever ask yourself “how exactly does this magical stuff make my hair so silky and soft?”  

The science behind how hair conditioner works lies on the cuticles of your hair strands. Think of your hair strands as giant interwoven threads of keratin protein chains, the cortex, surrounded by a shielding skin, the outer, cuticle layer.

This cuticle is naturally flat and lubricated by natural oils from the scalp. Each time we shampoo, we remove some of those oils. Hair color, straightening or styling with heat also roughens up the cuticle layer. When we “lift” the cuticle layer, we may damage the protein chains and also allow the hair to give up it’s precious moisture too easily. When the hair’s protein doesn’t have enough water, it gets rough, hard and brittle. Conditioner acts as a lubricant by putting these good oils back in hair, making it feel smooth, strong, and soft.

While using a hair conditioner is important in keeping your mane tangle-free it’s also important to know which conditioner is better suited for your hair type. A good conditioner will benefit your hair depending on 3 main factors depending on their ingredient mix:

  1. Moisture Retention
  2. Surface Smoothing
  3. Minor Repair and building body

ApHogee specializes in 3 different conditioners that are specifically designed for hydrating and restoring the natural state of all hair types.

For stronger hair (light to moderate breakage and dryness)

ApHogee Keratin 2 Minute Reconstructor- (Illustration by Xaviera Altena)

ApHogee Keratin 2 Minute Reconstructor- (Illustration by Xaviera Altena)

Chances are if you use heat styling products any other chemical processes on your hair (ie. heat styling tools, bleach, hair coloring) – your hair will definitely benefit from this one-step miracle. The 2 Minute Keratin Reconstructor is formulated with restorative proteins and a balanced blend of moisturizers and emollients to help repair cuticle damage.  Use as a weekly, deep conditioner after shampooing to strengthen damaged hair while adding significant moisture for softness and elasticity. You’ll see a big difference after one use. (Comes in Packettes, 8 oz and 16 oz.)

For softer hair – (smoothing, detangling and suppleness)

ApHogee ProVitamin Leave-In Conditioner

ApHogee ProVitamin Leave-In Conditioner – illustration by Xaviera Altena

Are you suffering from dry hair that snaps when stretched? Your hair may be lacking in vitamins. The ProVitamin Leave-In Conditioner is a deep penetrating, leave-in conditioner that enriches hair using ApHogee’s exclusive Pro-Phytamine complex, which smoothes the cuticle surface to detangle and increases manageability. It also contains Pathenol (or Pro-Vitamin B5) which acts as a humectant – by attracting moisture and increasing elasticity. The ProVitamin Leave-In Conditioner helps all hair types, support styles better and also protects against thermal damage.  In addition, its balanced pH formula seals the cuticle to detangle and enhance color and highlights. (Available in 8 oz, 16 oz.)

For extra body, strengthening and heat protection

ApHogee Keratin & Green Tea Restructurizer Spray (Illustration by Xaviera Altena)

ApHogee Keratin & Green Tea Restructurizer Spray (Illustration by Xaviera Altena)

We all love a good leave-in conditioner – The Keratin & Green Tea Restructurizer is definitely a fan favorite for it’s unique combination of strengthening properties of keratin protein with added antioxidant benefits of green tea. This popular leave-in conditioner is great for keeping those pesky split-ends and frizzy hair at bay while locking in moisture and color. It can also be doubled as a heat-protectant prior to styling while adding body to lifeless, limp hair. The best part? You spray it on wet or dry hair and let it work it’s magic! (8 oz.)

You can get mix and match and get these conditioners in-stores or at Sally Beauty stores at great 2 for $12 deal only for this month of August! Share and spread the word to your friends – trust us your hair will thank you.

ApHogee 2 for $12 Sale! – Only at Sally Beauty Shop Now

 

*The beautiful artwork was crafted by the talented mind of Xaviera Altena – visit her page and give her some love

ApHogee Spotlight: ApHogee Protein Treatment Review + Demo

For many women, the quest for beautiful hair comes at a price. Whether by coloring, bleaching, chemical straightening or everyday styling it is important to keep your hair reinforced with the best treatments and conditioners to reinforce damaged hair against breakage. Ebony from Ebony’s Curly TV reviews some of her favorite ApHogee products including our new Keratin & Green Tea Shampoo, Hair Strengthening Kit and the Pro-Vitamin Leave-In Conditioner.

(Can you see the difference at 6:28? We do!)

Follow Ebony’s Hair Repair Series here.