A NEW way to add shine!

Have you heard about the new addition to the Curlific family? If you haven’t tried it yet, it better be in your cart!

Curlific! Hydrating Curl Serum works quickly and effectively to deliver a luxurious shine, lasting hydration and light control with just the right amount of hold. This is a must-have in any curly-girl’s hair styling regimen!

This finishing serum is ideal for fine to coarse hair and wavy-coily hair types.  It is infused with effective ingredients including Quinoa Amino Acids. Made with no sulfates, parabens, or phthalates.

HOW TO APPLY

REMEMBER, a little goes a long way! Do not over apply, start with a nickel size amount for fine hair and quarter size for thicker hair.

It is best to apply the serum when hair is damp and before any other styling products.  Start at the ends of your hair and work your way up. 

Use a diffuser or air-dry hair – the results are gorgeously-conditioned curls that stay in place with no frizz and shine that will last all day.  Now who wouldn’t love that?

Spring has our hair sprung! Meet the ladies behind our March live takeover!

In celebration of Women’s History Month we have a surprise in store for our fans!

On Sunday, March 25th (5PM PST/8PM EST) ApHogee will be hosting a live takeover in collaboration with not only one but two beautiful naturalistas: Dominique (@thebeautydiary_365) and Theresa (@arteresalynn)! These two talented and creative women will be joining forces to showcase their favorite hairstyles using the Curlific! line. There will also be a short Q&A where you can meet and chat with the ladies at the end as well as a chance to win a special prize curated with their favorite ApHogee products! So if you haven’t already follow us, turn on notifications, grab your favorite drink and join us!

Meet Arteresa! She’s a chic personal stylist, style blogger and curly girl in LA. As a personal stylist, she loves to help women discover their individuality “whether they’re going through a life transition or simply want something new.” She channels her passion for fashion to help women develop their style and confidence.

“My ultimate goal is to help women build confidence through style.  Because when you look good you feel good.”

Check out her Instagram and her blog here  ???????????? http://www.arteresalynn.com/

Get to know Dominique! She’s a up and coming beauty blogger in sunny Santa Barbara who channels inspiration through beauty, hair and lifestyle tips on her blog and Youtube channel @thebeautydiary_365 . She aspires to use her platform to help women feel beautiful with their natural self and show the power and beauty of women of color.

 Together we can help women feel beautiful with their natural beauty. Together we can change the perception that natural is “ugly or too nappy”. I am beautiful, you are beautiful, she is beautiful, WE are beautiful!

 

https://www.youtube.com/watch?v=oXcbriU0IZg

 

Don’t forget to save the date and share with fellow friends. See you all soon!

ApHogee spotlight: How To & Best Protein Treatment for Naturals!

How To & Best Protein Treatment for Naturals! + Transformation Pics | ApHogee

From lifeless to healthy! Check out this video of  Daye La Soul’s hair transformation and the best protein treatments for naturals. (Stay tuned for the surprise hair tutorial at the end!)

Products featured:

 Keratin 2 Minute Reconstructor

 

Curlific Texture Treatment