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August 11, 2017

Lather, rinse, … NOW it’s time to condition. Ever ask yourself “how exactly does this magical stuff make my hair so silky and soft?”  

The science behind how hair conditioner works lies on the cuticles of your hair strands. Think of your hair strands as giant interwoven threads of keratin protein chains, the cortex, surrounded by a shielding skin, the outer, cuticle layer.

This cuticle is naturally flat and lubricated by natural oils from the scalp. Each time we shampoo, we remove some of those oils. Hair color, straightening or styling with heat also roughens up the cuticle layer. When we “lift” the cuticle layer, we may damage the protein chains and also allow the hair to give up it’s precious moisture too easily. When the hair’s protein doesn’t have enough water, it gets rough, hard and brittle. Conditioner acts as a lubricant by putting these good oils back in hair, making it feel smooth, strong, and soft.

While using a hair conditioner is important in keeping your mane tangle-free it’s also important to know which conditioner is better suited for your hair type. A good conditioner will benefit your hair depending on 3 main factors depending on their ingredient mix:

  1. Moisture Retention
  2. Surface Smoothing
  3. Minor Repair and building body

ApHogee specializes in 3 different conditioners that are specifically designed for hydrating and restoring the natural state of all hair types.

For stronger hair (light to moderate breakage and dryness)

ApHogee Keratin 2 Minute Reconstructor- (Illustration by Xaviera Altena)

ApHogee Keratin 2 Minute Reconstructor- (Illustration by Xaviera Altena)

Chances are if you use heat styling products any other chemical processes on your hair (ie. heat styling tools, bleach, hair coloring) – your hair will definitely benefit from this one-step miracle. The 2 Minute Keratin Reconstructor is formulated with restorative proteins and a balanced blend of moisturizers and emollients to help repair cuticle damage.  Use as a weekly, deep conditioner after shampooing to strengthen damaged hair while adding significant moisture for softness and elasticity. You’ll see a big difference after one use. (Comes in Packettes, 8 oz and 16 oz.)

For softer hair – (smoothing, detangling and suppleness)

ApHogee ProVitamin Leave-In Conditioner

ApHogee ProVitamin Leave-In Conditioner – illustration by Xaviera Altena

Are you suffering from dry hair that snaps when stretched? Your hair may be lacking in vitamins. The ProVitamin Leave-In Conditioner is a deep penetrating, leave-in conditioner that enriches hair using ApHogee’s exclusive Pro-Phytamine complex, which smoothes the cuticle surface to detangle and increases manageability. It also contains Pathenol (or Pro-Vitamin B5) which acts as a humectant – by attracting moisture and increasing elasticity. The ProVitamin Leave-In Conditioner helps all hair types, support styles better and also protects against thermal damage.  In addition, its balanced pH formula seals the cuticle to detangle and enhance color and highlights. (Available in 8 oz, 16 oz.)

For extra body, strengthening and heat protection

ApHogee Keratin & Green Tea Restructurizer Spray (Illustration by Xaviera Altena)

ApHogee Keratin & Green Tea Restructurizer Spray (Illustration by Xaviera Altena)

We all love a good leave-in conditioner – The Keratin & Green Tea Restructurizer is definitely a fan favorite for it’s unique combination of strengthening properties of keratin protein with added antioxidant benefits of green tea. This popular leave-in conditioner is great for keeping those pesky split-ends and frizzy hair at bay while locking in moisture and color. It can also be doubled as a heat-protectant prior to styling while adding body to lifeless, limp hair. The best part? You spray it on wet or dry hair and let it work it’s magic! (8 oz.)

You can get mix and match and get these conditioners in-stores or at Sally Beauty stores at great 2 for $12 deal only for this month of August! Share and spread the word to your friends – trust us your hair will thank you.

ApHogee 2 for $12 Sale! – Only at Sally Beauty Shop Now

 

*The beautiful artwork was crafted by the talented mind of Xaviera Altena – visit her page and give her some love

March 28, 2017


For many women, the quest for beautiful hair comes at a price. Whether by coloring, bleaching, chemical straightening or everyday styling it is important to keep your hair reinforced with the best treatments and conditioners to reinforce damaged hair against breakage. Ebony from Ebony’s Curly TV reviews some of her favorite ApHogee products including our new Keratin & Green Tea Shampoo, Hair Strengthening Kit and the Pro-Vitamin Leave-In Conditioner.

(Can you see the difference at 6:28? We do!)

Follow Ebony’s Hair Repair Series here.