“My ultimate goal is to help women build confidence through style. Because when you look good you feel good.”
Together we can help women feel beautiful with their natural beauty. Together we can change the perception that natural is “ugly or too nappy”. I am beautiful, you are beautiful, she is beautiful, WE are beautiful!
Did you know washing your hair less frequently can benefit your hair? Over-shampooing can strip the hair of natural oils that help to retain moisture and dry out the scalp (sometimes even causing dandruff.) For color-treated or processed hair, washing your hair too often can leave it dry and brittle leaving it prone to damage. When you do wash your hair, opt for a gentle shampoo like the Keratin & Green Tea Shampoo which cleanses the hair thoroughly without stripping it of its natural protective oils.
Silk is one of the strongest and durable materials that draws less moisture and causes less friction than cotton. It’s excellent for coarse and curly hair (and even your skin!) Try swapping out your old cotton pillowcase for one made out of silk for reducing hair frizz and maximizing on moisture retention.
The dry weather combined with heat from styling tools such as flat irons and curlers can lead to frizz and breakage. If you can try to air dry your hair naturally and avoid using heat as much as possible.
When you do you use heat on your hair, make sure that you’re using a good heat protectant beforehand to save your hair from further damage. Luckily ApHogee offers 3 leave-in conditioners which are all heat protectants. Apply the Keratin & Green Tea Restructurizer before ironing or curling hair – the leave-in activates with heat and helps to strengthen the hair with keratin while repairing split ends. The Pro-Vitamin Leave-In conditioner and the Curlific! Moisture-Rich Leave in is excellent for smoothing out and detangling textured hair. Never curl or straighten your hair without using a heat protectant first!
Yes, we all know that cutting your hair beautiful long tresses can be an emotional experience but in the long run your hair will benefit from them! Not only only will it look better but it’ll prevent breakage and keep hair looking long and healthy. Schedule a visit to the salon at least every 6-8 weeks to ensure minimal split ends and breakage.
Healthy hair starts with a healthy body. In addition to having a healthier diet, taking supplements such as iron, biotin and vitamins can help replenish those nutritional deficiencies that may be lacking in your diet. When we lack essential nutrients, hair growth may slow and thinning can occur. Eat a diet rich in healthy hair foods and take a complete vitamin such as the Nutritional Supplements for Healthy Hair which contains 12 vitamins, minerals and 8 additional extracts for healthier hair, nails and skin.
Do your hair some good and give your locks a nourishing Two Step Protein Treatment every 4-6 weeks. This is especially important for hair that’s been dehydrated from heat styling and chemical coloring. Remember that it is important to maintain that protein-moisture balance (especially during the drier winter months) so follow up with a good deep conditioner such as the 2 Minute Keratin Reconstructor or the Curlific Texture Treatment weekly. If your hair is slightly damaged, you can opt for the Hair Strengthening Kit which is a lighter protein treatment you can use every 2 weeks.
It’s the year to be bolder than ever! If you’ve been dying to try a new hair color or a chop don’t be too scared to act on it and truly make it happen! You’ll be braver this year and you will do what you feel is right. You go girl!
Make this year extra amazing by following these simple tips for making your mane sparkle and shine all year long.
What are some of your beauty resolutions for 2018?November 11, 2017
If you dye or bleach your hair or use heat tools like straighteners, curling wands, or blow dryers regularly, we recommend a strong protein treatment such as the Two-Step Protein Treatment. This specialty treatment is a salon service product that can be used at home to improve the condition of damaged hair instantly.
Two-Step Protein Treatment process is an excellent pre-treatment to coloring the hair. When used prior to coloring, it will remove any porosity from the hair which allows the color molecules better adhere to the hair which results in less color fading. Studies have proven that when the Two-Step Protein Treatment process is used before a color, the hair will fade less. In fact studies have showed 30% less color fading after 10 washes.
For best results a hooded dryer is required. Since this treatment is for heavy duty repair one application will last 4-6 weeks.
If you are comfortable working with salon strength products and have a hooded dryer, we recommend the original ApHogee Two-Step Protein Treatment. If not, the two-step ApHogee Hair Strengthening Kit is ideal and easy to use. In both processes, the amino Acids/Protein portion is applied alone and first, then the humectants and emollients are added in the second step. This provide a much longer lasting benefit than any one-step product. It can be done from start to finish in about 15 minutes. You need to use the Hair Strengthening Kit continuously once every two to three weeks.
If you do not dye, heat style, or experience much breakage then you should just focus on using light protein treatments to balance out your moisture. The Keratin 2 Minute Reconstructor can be used weekly to add strength and moisture in one easy step. This is a strengthening conditioner infused with Keratin that can be used as a deep conditioner. The Curlific Texture Treatment is another option for natural hair that uses Quinoa protein to strengthen textured hair.
March 28, 2017
How often should I be shampooing and conditioning my hair? I use a hair dryer 2-3 times a week if that matters. My hair tends to be very dry.
This is a question that we receive a lot. The purpose of shampooing the hair is to remove and styling or residue build up (sweat) from the hair. If you think you have a lot of build up, than I would recommend shampooing and conditioning approximately three times a week. If you don’t have the build up or your hair is damaged, then you can shampoo and conditioner less often like once a week. Given that your hair is on the dry side, I would also recommend a moisturizing leave in spray before hair drying such as the ApHogee Curlific Moisture Rich Leave In Spray.
January 31, 2017
The misconception about excessive protein MAY stem from the fact that if you use ONLY the protein stage in a 2 step and don’t moisturize, or, if you do not rinse the excess protein off the outside of the hair shaft thoroughly, the hair can feel rough and brittle.
One of the most common misconceptions we get from our consumers regarding our 2 Step Protein Treatment is that frequent usage of protein on the hair is bad and that it can lead to more breakage. The simple fact is that hydrolyzed proteins have been a commonly used ingredient in many hair products for decades and the notion of “protein sensitivity” is a myth. Because of this popular misconception, hair protein treatments have received a bad rap and it’s time to clear the confusion.
So what are the benefits of using protein treatments?
Protein treatments are actually conditioners containing higher levels of protein (5-6%) than the average.Your hair may benefit from a product with a lower amount (0.5 – 1%) of a particular protein or alternatively from a product that has a higher amount of that same protein but blended with humectants and emollients for added softness. Proteins are used on the hair for adding strength, shine, for hydration and to reduce breakage. When hair is damaged, protein helps temporarily repair damaged areas in hair by filling in gaps caused by heat or chemical damage on the cuticle. Protein treatments are one of the only proven ways to keep the hair hydrated by slowing the loss of water. Therefore incorporating a protein treatment every 4-6 weeks is a great way to temporarily rebuild and strengthen the hair shaft.
So why is it advised to use the 2 Step Protein Treatment every 4-6 weeks?
The ApHogee 2 Step Protein Treatment is an intensive treatment that should be used to stop hair breakage and strengthen moderate to severely damaged and weak hair. Why is it a “Two-Step” process? Because you MUST follow up with the Balancing Moisturizer or any other moisturizing deep conditioner to help soften the hair. It is CRUCIAL to maintain a moisture/protein balance in order to reap the benefits of applying a protein treatment.
The reason why we advise our consumers to apply the 2 Step Treatment every 4-6 weeks is because over application simply wastes the product. With a normal hair care regimen of styling and washing, and proper application, the treatment is still bonded into the hair over this time. Any product applied on top of it with just rinse off and not contribute to strengthening.
The misconception about protein may stem from the fact that if you use ONLY the protein stage in a 2 step and don’t moisturize, or, if you do not rinse the excess protein off the outside of the hair shaft thoroughly, the hair can feel rough and brittle.
HOWEVER it is also true that if very delicate or fine hair is agitated while the protein is in the dried stage, breakage is possible.
Great news! So what kind of moisturizers should I be using along with the protein treatment?
In intervals between Two Step Treatments, a one-step strengthening conditioner such as our 2 Minute Keratin Reconstructor can be used weekly, or leave-in such us as our Pro-Vitamin Leave-In or just a moisturizer should suffice. An exception might occur if a color service, straightening, perm or other chemical service was done and created more damage.