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August 11, 2017

Lather, rinse, … NOW it’s time to condition. Ever ask yourself “how exactly does this magical stuff make my hair so silky and soft?”  

The science behind how hair conditioner works lies on the cuticles of your hair strands. Think of your hair strands as giant interwoven threads of keratin protein chains, the cortex, surrounded by a shielding skin, the outer, cuticle layer.

This cuticle is naturally flat and lubricated by natural oils from the scalp. Each time we shampoo, we remove some of those oils. Hair color, straightening or styling with heat also roughens up the cuticle layer. When we “lift” the cuticle layer, we may damage the protein chains and also allow the hair to give up it’s precious moisture too easily. When the hair’s protein doesn’t have enough water, it gets rough, hard and brittle. Conditioner acts as a lubricant by putting these good oils back in hair, making it feel smooth, strong, and soft.

While using a hair conditioner is important in keeping your mane tangle-free it’s also important to know which conditioner is better suited for your hair type. A good conditioner will benefit your hair depending on 3 main factors depending on their ingredient mix:

  1. Moisture Retention
  2. Surface Smoothing
  3. Minor Repair and building body

ApHogee specializes in 3 different conditioners that are specifically designed for hydrating and restoring the natural state of all hair types.

For stronger hair (light to moderate breakage and dryness)

ApHogee Keratin 2 Minute Reconstructor- (Illustration by Xaviera Altena)

ApHogee Keratin 2 Minute Reconstructor- (Illustration by Xaviera Altena)

Chances are if you use heat styling products any other chemical processes on your hair (ie. heat styling tools, bleach, hair coloring) – your hair will definitely benefit from this one-step miracle. The 2 Minute Keratin Reconstructor is formulated with restorative proteins and a balanced blend of moisturizers and emollients to help repair cuticle damage.  Use as a weekly, deep conditioner after shampooing to strengthen damaged hair while adding significant moisture for softness and elasticity. You’ll see a big difference after one use. (Comes in Packettes, 8 oz and 16 oz.)

For softer hair – (smoothing, detangling and suppleness)

ApHogee ProVitamin Leave-In Conditioner

ApHogee ProVitamin Leave-In Conditioner – illustration by Xaviera Altena

Are you suffering from dry hair that snaps when stretched? Your hair may be lacking in vitamins. The ProVitamin Leave-In Conditioner is a deep penetrating, leave-in conditioner that enriches hair using ApHogee’s exclusive Pro-Phytamine complex, which smoothes the cuticle surface to detangle and increases manageability. It also contains Pathenol (or Pro-Vitamin B5) which acts as a humectant – by attracting moisture and increasing elasticity. The ProVitamin Leave-In Conditioner helps all hair types, support styles better and also protects against thermal damage.  In addition, its balanced pH formula seals the cuticle to detangle and enhance color and highlights. (Available in 8 oz, 16 oz.)

For extra body, strengthening and heat protection

ApHogee Keratin & Green Tea Restructurizer Spray (Illustration by Xaviera Altena)

ApHogee Keratin & Green Tea Restructurizer Spray (Illustration by Xaviera Altena)

We all love a good leave-in conditioner – The Keratin & Green Tea Restructurizer is definitely a fan favorite for it’s unique combination of strengthening properties of keratin protein with added antioxidant benefits of green tea. This popular leave-in conditioner is great for keeping those pesky split-ends and frizzy hair at bay while locking in moisture and color. It can also be doubled as a heat-protectant prior to styling while adding body to lifeless, limp hair. The best part? You spray it on wet or dry hair and let it work it’s magic! (8 oz.)

You can get mix and match and get these conditioners in-stores or at Sally Beauty stores at great 2 for $12 deal only for this month of August! Share and spread the word to your friends – trust us your hair will thank you.

ApHogee 2 for $12 Sale! – Only at Sally Beauty Shop Now

 

*The beautiful artwork was crafted by the talented mind of Xaviera Altena – visit her page and give her some love

May 18, 2017

Another hair trend? Is it worth it?  We say yes!

So called “Keratin treatments” are all the rage in hair salons. They use a reducing agent to rearrange the hair’s curl pattern and “Keratin” has nothing to do with that process. Keratin does not straighten your hair, but can be outstanding in helping to repair it!

What is Keratin?

Keratin is a natural fibrous protein found in healthy hairs. In order to penetrate and repair hair, Keratin protein must be broken down into shorter pieces called polypeptides. Our hair and nails are composed of Keratin, so this protein is most like that of the hair we want to repair.

So why is Keratin good for my hair?

Porous hair is prone to frizziness and breakage. When Keratin is applied to porous hair, the polypeptides fills in the gaps and rebuilds the structure of the hair. Damaged hair repaired in this way is better able to withstand the rigors of heat styling and chemical processing. This treatment helps eliminate damage, resulting in healthier, more elastic and stronger hair!

Which ApHogee products contain Keratin?

The Keratin & Green Tea Shampoo, Keratin 2 Minute Reconstructor and Keratin & Green Tea Restructurizer deliver great results, utilizing the benefits of Keratin!

What is the difference between the Keratin 2 Minute Reconstructor and the Two-Step Protein Treatment?

ApHogee’s Keratin 2-Minute Reconstructor is a powerful, one step treatment that should be used for home use, between salon visits. It is recommended on tinted, bleached or relaxed hair. ApHogee Keratin 2 Minute Reconstructor helps repair damage caused by chlorine and hard water. This concentrated blend of keratin amino acids, botanical oils, and vitamins does wonders to restore strength and softness to hair that requires a deep, penetrating treatment. The Keratin 2 Minute Reconstructor can be used on a weekly basis and can be used prior to a relaxer. Simply use it after washing your hair in the shower and leave in for at least two minutes.  If you think your hair needs a more intensive treatment, you can let it stay in your hair longer and use a plastic cap or warm towel to get a little deeper penetration.

The ApHogee Two-Step Protein Treatment is a specialty treatment formulated with magnesium and modified proteins which fuse into the hair with the application of heat. The result is that breakage is drastically reduced. This process is recommended for hair that is too weak or fine to take a perm or relaxer, is over-bleached, will not hold color, breaks when combed or brushed, and is mushy when wet and brittle after drying. It should be used once every four to six weeks. In conjunction with a relaxer, there should be 24 hours and at least one shampooing before using the Two-Step Protein Treatment. When using the Two-Step Protein Treatment, in order to get the results, it is very important to follow the directions including using the Balancing Moisturizer as the second step of the process.

Lastly, if you use the Two-Step Protein Treatment once every four to six weeks, you can use the Keratin 2 Minute Reconstructor on a weekly basis as part of your hair maintenance.

Learn more about the ApHogee Keratin 2 Minute Reconstructor. Shop here.

Learn more about the ApHogee 2 Step Protein Treatment. Shop here. Don’t forget the Balancing Moisturizer

References:

http://www.instyle.com/news/keratin-hair-treatment-guide

http://spryliving.com/articles/keratin-shampoos-do-they-work/

http://www.schwarzkopf.international/sk/en/home/hair_care/shampooing_conditioning/care_tips/keratin.html

 

March 28, 2017


For many women, the quest for beautiful hair comes at a price. Whether by coloring, bleaching, chemical straightening or everyday styling it is important to keep your hair reinforced with the best treatments and conditioners to reinforce damaged hair against breakage. Ebony from Ebony’s Curly TV reviews some of her favorite ApHogee products including our new Keratin & Green Tea Shampoo, Hair Strengthening Kit and the Pro-Vitamin Leave-In Conditioner.

(Can you see the difference at 6:28? We do!)

Follow Ebony’s Hair Repair Series here.