Spring has our hair sprung! Meet the ladies behind our March live takeover!

March 5th, 2018

In celebration of Women’s History Month we have a surprise in store for our fans!

On Sunday, March 25th (5PM PST/8PM EST) ApHogee will be hosting a live takeover in collaboration with not only one but two beautiful naturalistas: Dominique (@thebeautydiary_365) and Theresa (@arteresalynn)! These two talented and creative women will be joining forces to showcase their favorite hairstyles using the Curlific! line. There will also be a short Q&A where you can meet and chat with the ladies at the end as well as a chance to win a special prize curated with their favorite ApHogee products! So if you haven’t already follow us, turn on notifications, grab your favorite drink and join us!

Meet Arteresa! She’s a chic personal stylist, style blogger and curly girl in LA. As a personal stylist, she loves to help women discover their individuality “whether they’re going through a life transition or simply want something new.” She channels her passion for fashion to help women develop their style and confidence.

“My ultimate goal is to help women build confidence through style.  Because when you look good you feel good.”

Check out her Instagram and her blog here  👉👉👉 http://www.arteresalynn.com/

Get to know Dominique! She’s a up and coming beauty blogger in sunny Santa Barbara who channels inspiration through beauty, hair and lifestyle tips on her blog and Youtube channel @thebeautydiary_365 . She aspires to use her platform to help women feel beautiful with their natural self and show the power and beauty of women of color.

 Together we can help women feel beautiful with their natural beauty. Together we can change the perception that natural is “ugly or too nappy”. I am beautiful, you are beautiful, she is beautiful, WE are beautiful!



Don’t forget to save the date and share with fellow friends. See you all soon!

New Year, New Hair! 8 Resolutions for Healthier Hair in 2018

January 9th, 2018

With 2017 over and done it’s the perfect time to make some hair care resolutions. Healthier hair is not going to happen overnight, you have to commit to some healthy habits first.


1. Skip some washes

ApHogee Keratin & Green Tea ShampooDid you know washing your hair less frequently can benefit your hair? Over-shampooing can strip the hair of natural oils that help to retain moisture and dry out the scalp (sometimes even causing dandruff.) For color-treated or processed hair, washing your hair too often can leave it dry and brittle leaving it prone to damage.  When you do wash your hair, opt for a gentle shampoo like the Keratin & Green Tea Shampoo which cleanses the hair thoroughly without stripping it of its natural protective oils.

2. Invest in a silk pillowcase 

Silk is one of the strongest and durable materials that draws less moisture and causes less friction than cotton. It’s excellent for coarse and curly hair (and even your skin!) Try swapping out your old cotton pillowcase for one made out of silk for reducing hair frizz and maximizing on moisture retention.

3. Embrace your natural hair texture

The dry weather combined with heat from styling tools such as flat irons and curlers can lead to frizz and breakage. If you can try to air dry your hair naturally and avoid using heat as much as possible.

4. Damage control

ApHogee leave in conditioner

When you do you use heat on your hair, make sure that you’re using a good heat protectant beforehand to save your hair from further damage. Luckily ApHogee offers 3 leave-in conditioners which are all heat protectants. Apply the Keratin & Green Tea Restructurizer before ironing or curling hair – the leave-in activates with heat and helps to strengthen the hair with keratin while repairing split ends. The Pro-Vitamin Leave-In conditioner and the Curlific! Moisture-Rich Leave in is excellent for smoothing out and detangling textured hair. Never curl or straighten your hair without using a heat protectant first!

5. Schedule regular trims

Yes, we all know that cutting your hair beautiful long tresses can be an emotional experience but in the long run your hair will benefit from them! Not only only will it look better but it’ll prevent breakage and keep hair looking long and healthy.  Schedule a visit to the salon at least every 6-8 weeks to ensure minimal split ends and breakage.

6. Take your vitamins

ApHogee Nutritional Supplements for Healthy Hair

Healthy hair starts with a healthy body. In addition to having a healthier diet, taking supplements such as iron, biotin and vitamins can help replenish those nutritional deficiencies that may be lacking in your diet. When we lack essential nutrients, hair growth may slow and thinning can occur. Eat a diet rich in healthy hair foods and take a complete vitamin such as the Nutritional Supplements for Healthy Hair which contains 12 vitamins, minerals and 8 additional extracts for healthier hair, nails and skin.

7. Moisturize and don’t skip your protein treatments

Do your hair some good and give your locks a nourishing Two Step Protein Treatment every 4-6 weeks. This is especially important for hair that’s been dehydrated from heat styling and chemical coloring. Remember that it is important to maintain that protein-moisture balance (especially during the drier winter months) so follow up with a good deep conditioner such as the 2 Minute Keratin Reconstructor or the Curlific Texture Treatment weekly. If your hair is slightly damaged, you can opt for the Hair Strengthening Kit which is a lighter protein treatment you can use every 2 weeks.

8. Change up your look!

It’s the year to be bolder than ever! If you’ve been dying to try a new hair color or a chop don’t be too scared to act on it and truly make it happen! You’ll be braver this year and you will do what you feel is right. You go girl!

Make this year extra amazing by following these simple tips for making your mane sparkle and shine all year long.

What are some of your beauty resolutions for 2018?

4 Protein Treatments you should add into your Hair Care Regimen

November 11th, 2017

Are you suffering from breakage and damaged hair from color or heat? You may need a protein treatment. Amp up your hair routine for maximum hair health and growth by early spring! In addition to moisturizing, maintaining the strength of your hair with a monthly protein treatment is crucial. Color-treated hair is especially susceptible for damage and breakage. Using a protein treatment, along with frequent deep conditioning and sealing will help your hair stay shiny and strong. Here are few tips on which protein treatments to add to your routine:

1. Treat your hair to a Two-Step Protein Treatment every 4-6 weeks to repair damage. Use also prior to color application for 30% less color fading after 10 washes.

If you dye or bleach your hair or use heat tools like straighteners, curling wands, or blow dryers regularly, we recommend a strong protein treatment such as the Two-Step Protein Treatment. This specialty treatment is a salon service product that can be used at home to improve the condition of damaged hair instantly.

Two-Step Protein Treatment process is an excellent pre-treatment to coloring the hair.  When used prior to coloring, it will remove any porosity from the hair which allows the color molecules better adhere to the hair which results in less color fading.  Studies have proven that when the Two-Step Protein Treatment process is used before a color, the hair will fade less.  In fact studies have showed 30% less color fading after 10 washes.

For best results a hooded dryer is required. Since this treatment is for heavy duty repair one application will last 4-6 weeks.

2. If you experience breakage regularly, then you can benefit from a medium strength protein treatment such as the Hair Strengthening Kit.

If you are comfortable working with salon strength products and have a hooded dryer, we recommend the original ApHogee Two-Step Protein Treatment. If not, the two-step ApHogee Hair Strengthening Kit is ideal and easy to use. In both processes, the amino Acids/Protein portion is applied alone and first, then the humectants and emollients are added in the second step. This provide a much longer lasting benefit than any one-step product. It can be done from start to finish in about 15 minutes. You need to use the Hair Strengthening Kit continuously once every two to three weeks.


3. In between treatments, alternate weekly with with a moisturizing or a lighter hair repair treatment.

If you do not dye, heat style, or experience much breakage then you should just focus on using light protein treatments to balance out your moisture. The Keratin 2 Minute Reconstructor can be used weekly to add strength and moisture in one easy step. This is a strengthening conditioner infused with Keratin that can be used as a deep conditioner. The Curlific Texture Treatment is another option for natural hair that uses Quinoa protein to strengthen textured hair.