So called “Keratin treatments” are all the rage in hair salons. They use a reducing agent to rearrange the hair’s curl pattern and “Keratin” has nothing to do with that process. Keratin does not straighten your hair, but can be outstanding in helping to repair it!
Keratin is a natural fibrous protein found in healthy hairs. In order to penetrate and repair hair, Keratin protein must be broken down into shorter pieces called polypeptides. Our hair and nails are composed of Keratin, so this protein is most like that of the hair we want to repair.
Porous hair is prone to frizziness and breakage. When Keratin is applied to porous hair, the polypeptides fills in the gaps and rebuilds the structure of the hair. Damaged hair repaired in this way is better able to withstand the rigors of heat styling and chemical processing. This treatment helps eliminate damage, resulting in healthier, more elastic and stronger hair!
The Keratin & Green Tea Shampoo, Keratin 2 Minute Reconstructor and Keratin & Green Tea Restructurizer deliver great results, utilizing the benefits of Keratin!
ApHogee’s Keratin 2-Minute Reconstructor is a powerful, one step treatment that should be used for home use, between salon visits. It is recommended on tinted, bleached or relaxed hair. ApHogee Keratin 2 Minute Reconstructor helps repair damage caused by chlorine and hard water. This concentrated blend of keratin amino acids, botanical oils, and vitamins does wonders to restore strength and softness to hair that requires a deep, penetrating treatment. The Keratin 2 Minute Reconstructor can be used on a weekly basis and can be used prior to a relaxer. Simply use it after washing your hair in the shower and leave in for at least two minutes. If you think your hair needs a more intensive treatment, you can let it stay in your hair longer and use a plastic cap or warm towel to get a little deeper penetration.
The ApHogee Two-Step Protein Treatment is a specialty treatment formulated with magnesium and modified proteins which fuse into the hair with the application of heat. The result is that breakage is drastically reduced. This process is recommended for hair that is too weak or fine to take a perm or relaxer, is over-bleached, will not hold color, breaks when combed or brushed, and is mushy when wet and brittle after drying. It should be used once every four to six weeks. In conjunction with a relaxer, there should be 24 hours and at least one shampooing before using the Two-Step Protein Treatment. When using the Two-Step Protein Treatment, in order to get the results, it is very important to follow the directions including using the Balancing Moisturizer as the second step of the process.
Lastly, if you use the Two-Step Protein Treatment once every four to six weeks, you can use the Keratin 2 Minute Reconstructor on a weekly basis as part of your hair maintenance.
How often should I be shampooing and conditioning my hair? I use a hair dryer 2-3 times a week if that matters. My hair tends to be very dry.
This is a question that we receive a lot. The purpose of shampooing the hair is to remove and styling or residue build up (sweat) from the hair. If you think you have a lot of build up, than I would recommend shampooing and conditioning approximately three times a week. If you don’t have the build up or your hair is damaged, then you can shampoo and conditioner less often like once a week. Given that your hair is on the dry side, I would also recommend a moisturizing leave in spray before hair drying such as the ApHogee Curlific Moisture Rich Leave In Spray.
For many women, the quest for beautiful hair comes at a price. Whether by coloring, bleaching, chemical straightening or everyday styling it is important to keep your hair reinforced with the best treatments and conditioners to reinforce damaged hair against breakage. Ebony from Ebony’s Curly TV reviews some of her favorite ApHogee products including our new Keratin & Green Tea Shampoo, Hair Strengthening Kit and the Pro-Vitamin Leave-In Conditioner.
(Can you see the difference at 6:28? We do!)
Follow Ebony’s Hair Repair Series here.